NAEB Newsletter (Apr 1948)

Record Details:

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- 9 - IB3E-FM BROADCASTS COMPREHENSIVE SCHEDULE WBOE-FM (N-A-E-B member in Cleveland, Ohio) broadcasts a remarkably complete and useful system of broadcasts to the various public schools of Cleveland. Under the direction of Edwin Helman, WBOE-FM transmits from the LaFayette school, and produces programs in the Administration Building of the Cleveland Public School System. Programs are keyed to age and grade levels throughout the school system, furnish¬ ing special supplementary material to the various courses of study, and are keyed in by teachers, trained in radio utilization, to add interest and authority to the regular curriculum. Typical of the approach is a program called "The News: Places and People”, for Junior High School social studies classes. On April 14 in observance of^Pan- American Day, four students, representing Latin America and the United States, set right common misunderstandings about the customs and the attitudes of their respective nations. Participants included students with national backgrounos representing Mexico, Uruguay, and other countries in North and South America. UNITED STATES DEPARTMENT CF AGRICULTURE IN TELEVISION RESEARCH With a special grant of funds from the research section of the Hope—Flannagan Bill, a nev; television research project has been set up to explore the possibili¬ ties of effectively presenting agriculture and homemaking subject matter by television. Emphasis will be on effective programming within the cost limitation of Federal, State, and local agricultural agencies. As programming knowledge develops, field studies on audience reactions will begin and efforts will be made to devise video appeals of interest to both farm and non-farm views since USDA subject matter interest is not confined to rural people. USDA * s _ new television man is. Tom Noone, whose record includes experiences with KFH, KFI, LHC and the Armed forces Ra dio Service. _____ RFD MEETING IN WASHINGTON Radio Farm Directors, organization of farm radio men, are meeting in Washing¬ ton April 27, 28, 29. Opening session is in room 3711, South Building, United States Department of Agriculture, beginning at 9:00 a.m. sharp. RFD presi¬ dent Charles Worcester, Station WMT, Cedar Rapids, Iowa, reports a visit to the White House has been arranged and meeting of great interest to both commercial and non-commercial farm broadcasters. RADIO IN THE WEST WESTERN Radio Conference held its first annual meeting in San Francisco March 20 and 21 and voted to hold its 1949 session in the same city. Two hundred delegates from California, Nevada, Colorado and Oregon, representing educators, network, and independent radio operators attended. The conference agreed that radio is a ’’must” in education and that radio must con¬ tinue to produce programs beamed to the masses. Dr. Harold H, Fisher, chairman of the Hoover Institute and Library, Stanford U., characterized radio as the most adaptable medium to explain education to a critical public. William Delmar formerly program director, KSMO, San Mateo, California, is quoted as saying, "We plead with the educators to help us develop educational programs and to participate in them. Educators weren’t ready to meet the challenge.