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UBAA REPORTS INDIANA FARM SURVEY RESULTS Jim Miles, manager NAEB station WBAA(Purdue University) reports completion of a sur¬ vey done by Harold Schmitz, farm radio editor for the station, on "What Farm People Want From Radio." County agent mailing lists, with random sample, furnished 3000 names with a 15 % reply to a mail questionnaire. Best listening time is reported as 12:00-12:30 p.m, for Indiana. Farmers prefer to hear a specialist with a straight talk. Farmers prefer 5-10 minutes of music — enjoy familiar songs. Farmers want an evening farm program and a market broadcast at approximately 7:00 p.m. — would like weather and news broadcast at 8:00 or 8:15 P.m. I ndiana f arm w omen prefer to listen from 8:30 to 9:00 a.m. and want weather reports , market news (especially egg and poultry markets), want home economics and club news . p refer straight talk method of presenting information. NATIONAL ASSOCIATION CF BROADCASTERS PLAN "IRRITANT THEORY" TESTS NAB plans a research project to test "irritant theory" or radio advertising. Justin Miller, NAB prexy, described survey plan of trying to find out how effective the practice is of gaining listener attention by "irritating them a little". The new NAB code ("Standards of Practice") set up at the Los Angeles national meet¬ ing sets up a maximum time schedule for commercials. Miller said, however. NAB is going to look into the quality of radio adv e rtising, as well as its length. He reported the NAB has departments devoted to both sales and program fields which will a id broadcasters in li v ing up to the new standa rds. S YRACUSE U NIVERSIT Y GRANTS CITATION TO BROOKS NAEB associate, Syracuse University, through its radio workshop, granted William F. Brooks, vice president of NBC, the workshop citation for "outstanding contribu¬ tions in the field of radio and journalism" at a dinner in late May. Brooks is in charge of news and international relations Tor NBC. RCA PRESIDENT PREDICTS ATOMIC-POWERED RADIO RECEIVERS David Sarnoff, RCA president, predicts that radio and TV sets of the future may be powered by atomic energy. "It is no idle dream," he said, "to envisage that radio sets of the future may take their power from tiny capsules of atomic emergy." Sarnoff believes that television holds the greatest promise for the future o f radio, and he predicted we shall witness the gradual fusion of sound broadca s t with tele ¬ vision. NEW YORK UNIVERSITY OPENS SUMMER RADIO WO-RSHOF Dates for the 194& Summer Radio Workshop of New YorkUniversity have been announced for June 28 to August 6. Operative over a 12-year period, the workshop remains primarily interested in standard radio broadcasting, advises students especially interested in television, FM, etc., not to enroll. Workshop attempts to give broad, working perspective of standard radio field, limits enrollment to 60 persons. Information may be obtained by writing to 100 Washington Square East, Division of General Education, New York University, N.ew York City,