NAEB Newsletter (May 1948)

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CHIP STATE UNIVERSITY APPOINTS VISITING RADIO LECTURER Carl E. George,, vice president and assistant general manager of UGAR, Cleveland has been appointed visiting lecturer at Ohio State University (home of NAEB station WOSU) in a course on radio station management. He will be associated with Dr.Kenneth Cameron resident professor in charge of the course. U.S. Stations Show 39% SUSTAINING TIME Dr. Kenneth Baker, NAB Research Department Director, reported the second Program Log Analysis study conducted in February 1947 showed U, S. radio stations de¬ vote 41% of evening time and 39% of total time to non-commercial sustaining programs. The analysis defines a sustaining program as "any uninterrupted segment of the station^ time which is five minutes or more in length and from which the sta¬ tion derives no income, except participating programs, which are here treated as commercial . 11 1. The survey was broken down to show sustaining time on network affiliates, non-affiliates, large, medium, and small stations* 2. All station average from sign-on to noon was 37%. From noon to 6;00 p.m, it was 38%. From 6;00 p.m. to sign-off it was 41%• 3. Large stations (network) gave 33% of time to sustaining shows. Medium sta¬ tions (network) also gave 33%. Small stations network gave 42%, All sta¬ tions total (network) was 37%. 4. Large independent stations showed 41% sustaining time; medium (independent) stations, 49%; small (independent) stations, 48%. Overall average this class, 48%. WHCU AWARDS TO BE JUDGED BY RADIO, PRESS AND BAR John S. Knight and Eugene Meyer, newspaper publishers, CBS newsman Edward R. Murrow, and attorney Morris L. Ernst, will judge WHCU Press Leadership Awards for 1947-48. NAEB member station WHCU (Cornell University) each year gives awards totalling $1,700 to weekly newspapers cooperating with WHCU x s "Radio Edition of the Weekly Press", a Sunday afternoop feature which won a special Peabody citation last year. Awards will be made in September pt the second annual Press-Radio Dinner at Cornell University, NEW CBS PUBLIC SERVICE SERIES CBS will present a new network feature on Wednesday from 10;30 to 11;00 p*m# (EST) vihen CBS newsmen in Washington will take turns in interviewing important legis¬ lative personages each week. Show mil bo titled, "Capitol Cloak Room", and will bo under supervision of Loon Levine,