NAEB Newsletter (Aug 1948)

Record Details:

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- 4 ~ CHICAGO U'S THIRD ANNUAL RELIGIOUS RADIO WORKSHOP The University of Chicago concluded its third annual religious _ra^.o_,workshop on August 27 after discussing"five areas of r eli^ipu^brQMg^k^i.^l4A2--£^ goals? writing and production; utilizing radio in Qducational r j , vprk_ o_f_the_churgh; building"r el ations with listeni ng public; and t ra ining religions bro adcastors_in the community and in the seminary . The workshop is a non-sectarian enterprise sponsored by the federated theological faculty of the University and the Joint Religious Radio Committee representing the Methodist, Congregational, Christian, and Presbyterian churches in the U.b# and the United Church of Canada. Ross Snyder, associate professor of religious education on the faculty is serving as dean of the session. If the FCC Should License Networks....? Cl ifford C» Durr, former FCC member t told the group that legislation em power¬ ing the FCC to license national radio networks would eliminate._the_ tug^of- w ar b e tween the FCC and the networks. _I ndividual stations, h e po inted_out are ca ught in the s queeze o f FCC regulations and the network p,ower_to_ hold or wit hdraw 1 arge s t s o urce of station revenue., Durr spoke at a panel sdig_^ cussion "Broadcasting in the Public Interest." Erik Barnouw, president of the Radio Writer's Guild and head of the Columbia University Radio Bureau and Everett C. Parker, director of the Joinu Religious 'Radio Council were featured at the session. ‘ Barnouw told t he 35 religious workers, gathered t here from a ll par ts_og_the country that there is more freedom in writing religious programs,than in any ? other type of production . .. Parke r tol d the group that the lack of cooperation, between stations snd^net w orks l irTthe pro duction of publi c service programs is a; more important proble ^ Jlian censorship. "The extent of cooperation in many cases is li mited to seel ng__that public service groups do not offend any of the station or netwgrk_listen ers." NEW ELECTRONICS AUDIENCE' SURVEY METER IN PHILADELPHIA STUDY A new system of measuring radio and television audiences developed by Albert Sindlinger is being tried in Philadelphia, answering a radio industry need Wanted for years?', but heretofore too costly. The electronic meter is installed in the home receiver, registers everytime the tuning dial is turned, trans¬ mitting a signal to a central control board. In this manner a complete re¬ cord of every metered receiving set is obtained, and then can be totalled up and averages of the audiences reached. . Sixty of the meters have already been installed in Philadelphia, and twenty more are being pub in each week, NBC has signed for the new service. Sindlinger believes the system will prove much more effective than present audience sampling methods of random telephone calls. He expects his meter to show that radio listeners are more discriminating, than generally believed.