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-8- UMW NAPPIN G NEW SCHOO L ROQI SERIES X'JITHiTJ, New York, is cooperating with WNYE-FI., New York Board of Education outlet in mapping a new schoolroom series in building a program of kindergarten and first grade appeal for more than 1000 classrooms. Ted Cott, WHEW vice-president is build ing a series for Sunday airing on T JNEW and rebi’oad.cast to schoolrooms weekdays# Called 11 Sing a Song” program will be participation built around folksong themes. Studio program will omit key words in stanzas, and children will chime in as pro¬ gram hits classroom receivers. MUTANT SOAP O PER A CRITICS LASH WES T COAST STATIONS Protest action is expected to be taken by social service, religious, PTA, and other groups, members of the "Soap Opera Committee of the Radio Listeners of mortnern California. u In a report just issued, the committee indicts Nest Coast station for "overloading” schedules with serial drama, pointing out a San Francisco station broadcasts lo such programs daily. Committee's report pointed out survey showed only 7 percent of available listening auddence was tuned in on soap operas, and accused stations of mercenary motives in continuing to serve so small an audience segment, and maintained "there is no ex¬ cuse for any station to accept 18 soap operas from a network." Committee then criticized prevalence of morbid and negative themes in soap opera offering and objected to use of murder, insanity, infidelity, and neurotic mal¬ adjustment as major story materials. EDUCATORS INVITED TO N EWS DIR ECT OR'S CONVENTI ON Invitations have been sent to deans and directors of major journalism schools in the U.S. to attend the annual convention of the National Association of Radio News Directors meeting in St. Louis on November 12, 13, and 14. Noting this is the first time such invitations have been issued, John Hogan, NARND president, ex-plained it is the feeling of the organization that the NARND must work closely with the schools of journalism which serve as a manpower pool for training radio nous personnel. NARND officials are expecting some 200 radio news directors in addition to journal¬ ism school personnel and network and management representatives. The meeting is expected to devote special attention to the problems and opportuni¬ ties presented by television news broadcasting. RCA PLACES NE W CNTLDRJ 'N'S DISC SERIES ON 150.STA TIONS RCA has announced a new plan whereby free discs are supplied to cooperating stations who release a five times per week children's show in 15.and 30 - minute segments. Broadcasters using the scries agree to use script material prepared by RCA and are provided with a basic library of 4& sots of children's records. Shows may be sold to local sponsors afterJanuary 1.