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- 3 - UHF MOVE FOREC AST BY COY IN CHICAGO VIDE O ADDRESS Opening of ultra-high frequency channels to commercial television in the near p. future was predicted in Chicago in mid-NOvember by the best-qualified person in the country, FCC Chairman TT ayne Coy, Speaking at a special TV luncheon of the Rotary Club of Chicago, Coy said the Commission "is studying the possibilities of adding more channels, employing those in a higher part of the radio spectrum. He are now holding conferences with industry leaders to determine if equipment can be developed to operate in this upper region. I predict that we are going to be able to add those higher channels soon." The luncheon was attended by nearly 1,000 persons, including most of top Chicago executives of the four networks, and presided over by Alfred J. Barboro, president of Rotary Club of Chicago, who introduced I. E. Showerman, NBC. Regarding the question of obsolescence of present receivers in the event of the institution of UHF channels, Coy said, "Several manufacturers have assured us that when additional channels are added, they will be able to produce adaptors at reason¬ able prices that will enable the present sets to time in the new stations." Sees Coast-to-Ooast Tele Soon Within two years, the Chairman estimated, coast-to-coast tele will be a reality with about 400 stations in operation. "My opinion is that we will have 1,000 stations on the air in seven or eight years from now," he added. Dubbing TV the "most powerful, most effective and the most profitable medium for mass merchandising yet devised,"Coy said the medium in the long run will ;i serve to create larger advertising expenditures" for all media despite a possible "temporary loss of advertising volume by one medium or another" to video. The other media, however, will have to make widespread changes because of the compe¬ tition for the advertising dollar, Coy said. "As television progresses, persons conducting both television and sound stations will, I believe, abandon the latter to concentrate on the former because of the incompatability of the two services under one management. Sound broadcasting in the metropolitan areas will always be necessary to supplement television. In the rural areas it id.ll be expanded," he said. MEMBERS OF THE TELEVISION INDUSTRY 1ST IN NEW YORK THIS MONTH for the fourth annual conference of the Television Broadcasters Association. Members of the in¬ dustry from all over the country heard FCC chairman Wayne Coy predict the TV freeze would soon be off, discussed TV problems ranging from management "do’s and don’t" to day-time programming problems, concluded TV is a healthy industry, growing fast, still full of "growing pains", but well on the way out of adolescence into a predictable maturity. NEW TELEVISION NEWSLETTER FOR CHICAGO PUBLIC SCHOOL PERSONNEL "Television News" is the title of a new monthly newsletter, prepared by Lester J. Schloerb, of the Chicago Radio Council (WBEZ-FM) for the General Superinten¬ dent’s committee for the Study of Television. A sample mailing of this excellently x/ritten and concise publication, is being sent to all NAEB members through the courtesy of 1 r. Schloerb. Additional re¬ quests for information about "Television News" should be sent directly to him in care of Radio Council, WBEZ, Chicago, Illinois