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FCC AITFOUHCES HEARING S ON MJLTIPLE OIR1ERSTIIP The FCC announced that its hearings on a proposed new formula for the limitation of multiple ownership of broadcast stations will be held here January 17, Limit for AM stations under common control would bo set at seven, with the limit six for FM and five for TV stations. The maximum in which stock representing less than control could be held by a single individual or group would be 14 AM, 12 FM and 10 TV, with these maximums permissible only in the event no controlling interests are held. Combinations of control and less than control would be on a sliding scale, with control given tiri.ee the weight of an interest less than control. Thus, with a total of 10 permissible for TV, a single group might control two sta¬ tions and hold smaller interests in six, or control three stations and hold smaller interests in form*, etc. PLi 'rSYLVA r iA RADIO 3T TTDY DI SCLO SES LI3TT I HG PREF ER EHCBS The Pennsjrivania Agricultural Extension Service has just printed a cooperative Pennsylvania-USDA study made in Berks, becoming, and Mercer counties to county agent radio programs. Men are the most frequent listeners among the full-time farmers with some high school education and ages of 30-35 years. Twenty to 40% of the women in the three counties are reached in the course of a month—over half during the year. TJomen prefer noontime broadcasts. Study shows radio reaches about as many' people who have no contact with Extension service as it does those who do have such contacts. Copies of the study may be obtained from Elton Tait, Extension Radio Specialist, State College, Pennsylvania, CHICAGO RADIO CCUFCIL IE1.BERS REPORT OH YEAR’S ACTIVI TY The Chicago Radio Listener’s Council in its initial fall mooting reported first year activity had been spent on research, background, exploring the field generally and establishing contacts. Program chairman, Ruth M. Kogan, indicated group feeling that concentration on only one of the mass media, e.g. radio, was not enough, no matter how well the job might be done, since new and equally potent media are taking shape, and will in¬ evitably assume their places. The Chicago council has volunteer listeners in various areas, checking stations broadcasts, who report back to the central group, to better enable the members to achieve meaningful listener participation on both the planning and receiving fun¬ ctions of communication. ST. LOUIS STATION FIND FM STATION ’’IHSURAITCE ” Radio Station KXLW was.able to put on an FM broadcast recently, but its regular AH' station was off the air. Both stations were closed down for a day by an unscheduled strike of A-F-L engineers who walked out after a dispute over whether they or disc jockeys should play records over the air. The FM broadcast resumed the following day from a St. Louis hote],continuing in the face of the AM silence.