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-h- Still Leaves Unanswered Questions The National Association of Educational Broadcasters has had in mind, during the New York and Los Angeles surveys, and will have in mind during future surveys, several pertinent questions to which they are seeking answers. As Monitoring Studies Com¬ mittee Chairman George E. Probst puts it: "The Committee believes that only through intensive research work . . . can the industry secure the necessary facts for an identification of the answers to such questions as: ’Has the pattern of American television programming already been molded?’, ’What is this pattern?’, ’What are the changes in American television programming?’, and ‘How does the American television programming relate to and reflect the needs of the community?’ "It is often said," Mr. Probst concludes, "that television is a window on the world. The purpose of these studies is to show the shape of the world that is there revealed." WILL PROMOTION DEVICE DOUBLES AUDIENCE A single printed booklet distributed by direct mail—plus spot announcements—more than doubled the number of listeners in a survey sample tuning in three programs of the University of Illinois non-commercial radio station WILL according to a study recently released by the University’s Institute of Communications Research. At the same time the total of WILL listeners in the sample went up approximately 60 per cent as a result of the promotion for the three programs, it was reported in the new University of Illinois bulletin, Building Audiences for Educational Radio Pro¬ grams , by Professor C. H. Sandage. Illustrated and printed in two colors the eight-page booklet gave detailed informa¬ tion about the three specific programs, their content, personalities involved, specific mention of musical selections to be presented, and the satisfactions and benefits these would bring. It was distributed by mail and through the schools of Champaign County, Illinois, where the sample audience resided. Diary Method Used The sampling used included 61*7 urban, village, and farm residents* selected at random, who kept a diary of radio listening coring four selected survey weeks, and who were unaware of any connection between the research project and Radio Station WILL. The booklets were distributed just prior to the third survey week. A special distribution went to one-half of the survey panel with a letter from the station manager but in no way identified with listening diary. During the third survey week the number of hours of listening to WILL on week-days was increased over the first listening period more than three-fold for the group receiving the booklet by direct mail, and more than doubled for the other group. The fourth diary, kept a month later, showed both groups maintaining a healthy in¬ crease, although all special promotion was discontinued after the third listening period. From the study results it was found that "left to their own devices, relatively more college-trained than non-college-trained persons will select educational radio programs." With the promotion, however, non-college-trained persons were added to