NAEB Newsletter (Jan 1952)

Record Details:

Title:
NAEB Newsletter
Date:
Jan 1952
Publisher:
National Association of Educational Broadcasters
Volume:
N-A-E-B newsletter (January 1952)
Leaf #:
00027
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
{"Smythe, Dallas W.","Campbell, Angus, 1910-1980","WILL (Radio/television station : Urbana, Ill.)","WNYC (Radio station : New York, N.Y.)","KUOM (Radio station : Minneapolis, Minn.)","WOSU (Radio/television station : Columbus, Ohio)","KWLC (Radio Station : Decorah, IA)","Alabama College","Wisconsin State Radio Council","Joint Committee on Educational Television","Siegel, Seymour N."}
Sponsor:
National Endowment for the Humanities
Coordinator:
Maryland Institute for Technlogy in the Humanities
Description:
The official newsletter of the National Association of Educational Broadcasters (NAEB) -- the predecessor to NPR, PBS, the CPB. Led primarily by faculty and staff at large Midwestern universities, the NAEB envisioned uses of broadcasting to improve society and educate both children and adults. The newsletter chronicles the NAEB's activities in advocating to the FCC for educational stations to obtain greater access to the public airwaves, coordinating the distribution of educational recordings, and planning the production of ambitious programs, such as 'People Under Communism' and 'The Jeffersonian Heritage,' which starred Claude Rains as Thomas Jefferson. This newsletter was digitized as part of the 'Unlocking the Airwaves' project, a collaboration among the University of Maryland, University of Wisconsin-Madison, and Wisconsin Historical Society, with funding from the NEH. -- Stephanie Sapienza & Eric Hoyt, 2019.
Date Added:
October 27, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

- 28 - If you know the answers to such basic questions as these, would you be good enough to prepare a one page summary, and send it to National Headquarters at Gregory Hall, University of Illinois, Urbana? If you do not have the answers, why not set about getting them? This may influence all of your planning and programming, and take such activity out of the vacuum in which it must necessarily exist without such information. Member stations might do well to carefully examine individual program structures, and ascertain just exactly how effective local programming is in reflecting and develop¬ ing the local homespun interests of your listeners. What measurements of program acceptance have you ever put down in a formal report? Have you considered doing a diary study or a series of personal interviews or tele¬ phone interviews . . . or do you have a local program panel that you might use as a. guinea pig in deciding about programs before you present them? What about your own personal experience, correspondence and research? It cannot be emphasized too strongly that individual member stations must think in terms of obtaining audience information independently. Without this information it is extremely difficult to effectively promote or build audiences. It is the inten¬ tion of NAEB to engage in agressive audience building activities. But this requires complete cooperation by individual member stations. Dallas W. Smythe, our Director of Studies has many elaborate plans for fostering re¬ search which will prove of great benefit to NAEB and to individual stations. It is an excellent suggestion to carefully read the research page of the News - Letter in each issue. If you have any comments, by all means address them direct to Smythe.