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- 10 - The group of program classes characterized by their relation to information amounted in total to 12percent in 19^1* and to X3*b percent in 19$2 0 This group includesg Effect of Disintegrating Mixed I^pes of Programs The bulk of the analysis is on the assumption that a program may be classified* per se * as a unite For certain programs which have a heterogeneous content* such as Variety* Popular Music* and Quiz* Stunts and Contests* it is of interest to inquire what would be the effects of treating each entertainment unit in such programs as if it were a whole program 0 Such an analysis deals with the amount of program time in various classes of programs before and after the disintegration of these mixed program classes 0 The highlights of this analysis are as followsg The program classes which show increased amounts of time after disintegration of the mixed classes areg Popular Music (which gains 306 minutes and becomes b<>5 percent of total program tine rather than 3° 7 percent) $ Personalities * (which gains 93 minutes and becomes 2 0 6 percent rather than 2.b)$ Sports programs* (which gain 69 minutes and rise from 8®b percent to 8„6 percent)^ Light Music (which gains 18 minutes and becomes 0 o 6 percent rather than O®.^ percent) e The classes of programs related to information showed no significant change as a result of the disintegrationo Public Events and Weather were unchanged® Information (General) increased 11 minutes. Children«s information increased £ minutes® Public Issues pro- grams increased 10 minutes 0 News programs increased b minutes® As a result of the disintegration* Dance* which had previously had no program time* acquired 11 minutes® There is no change in program time assigned to Fine Arts* which stands at 29 minutes* or Ool percent® Programs Identified with Educational Institutions In 19£L* one program* on WABD* was identified with an educational institution® In X9£2* 13 programs were so identified® Of these* 6 were on WATV* 3 were on WPIX* 2 were on WABD* 1 was on WJZ-TV* and 1 was on WCBS-TV® Amount of Advertising In 19^2 there were clocked 310b Primary advertisements aggregating $1 hours and 31 min¬ utes ® This is lb percent more advertisements but 7 percent less primary advertising tii® than for the comparable week on 1951° The primary advertisements clocked amounted to 8 percent of total time on the air as compared with 10 percent a year ago® Tabula¬ tions are not yet complete on the substantial volume of secondary advertising observed during this weeko