NAEB Newsletter (May 1952)

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-4- Networks Now Earning More From TV Than From Radio "Last year, with only 14/000,000 sets in existence and only 108 stations in opera¬ tion, the television industry had an income -- before Federal taxes --of more than $43,000,000. The 93 independent stations retained 30 cents in income (before Federal taxes) on each dollar of revenue. The networks derived a greater proportion of their revenues from the newly-established television than they did from their 30 ~year-old AM radio. "You must explain the need for action to your boards of education, to your boards of trustees, and to your state legislatures. "Do not neglect sources of endowment. In this connection, I was interested in a news report of yesterday. It was announced that an alumnus had willed his alma mater a bequest appraised at $9,000,000. I will not identify this educational institution beyond noting that it is a leading state university which has expressed more than passing interest in non-commercial educational television -- and that it is located in the capital of an up-and-coming midwestern state. Do Not Lose These Reservations "By Default" "Do not, I beg of you, let these reservations of 1952 go by default. Exercise your knowledge, your courage and initiative to persuade your authorities of the serious¬ ness of this situation. They must not be penny-wise and pound-foolish or they, too, will be haunted by their negligence. "On the other hand, if the utilization of these valuable assignments for education is furthered with the same zeal and foresight demonstrated by you in your efforts to obtain the assignments, I have every confidence that education will both keep its assignments, and contribute immeasurably to the well-being of the American people through television. "I hope with all my heart that you who have fought so brilliantly for the 242 educa¬ tional television assignments now reserved will rally your forces this afternoon to fight on to preserve the victory you have so nobly won." NAEB BOARD OF DIRECTORS MEETS AT COLUMBUS The NAEB Executive Committee and Board of Directors held meetings in connection with the Columbus Institute for Education by Radio-Television. Among the principal busi¬ ness transacted was a review of NAEB activities during the. period since the Board's last meeting in January and the extension of the appointment of James Miles as Executive Director for a second year. Public School Broadcasting Seminar Set Up The Board approved the holding of a seminar on public school broadcasting problems at the University of Illinois' Allerton House from June 15 through 25, and voted $5000 of Kellogg project funds to cover its cost. It was agreed that seminar members should be chosen from the following groups in the priority order indicated: NAEB school stations; non-NAEB school stations; school of the air personnel from NAEB college stations not represented at either of the earlier Allerton House meetings; and school of the air personnel from NAEB college stations which were represented at either of these meetings. Further information about the seminar will be issued from NAEB Headquarters in the near future.