NAEB Newsletter (Sept-Oct 1952)

Record Details:

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-% - On the national level, full page advertisements were taken by the NAEB in Broad ¬ casting , the Saturday Review, and the New York Times . The Times also printed editorials lauding the series. NAEB DELEGATION RETURNS FROM EUROPE An NAEB delegation made up of President Seymour Siegel, George Probst of the Univer¬ sity of Chicago Roundtable, and William Harley of WHA has recently returned from a trip to Europe where it arranged for an exchange of cultural programs between NAEB and the broadcasting systems of Great Britain, France, Switzerland and Italy. Previewing the report which the three will give at the November 8 (Saturday) after¬ noon session of the NAEB convention, Siegel reported that their 30 -day trip operated on such a tight schedule that "out of 10 days in Britain we were allowed exactly 15 minutes of free time." But the pace paid off, he said: the group succeeded in arranging up to 8 or 10 hours a week of cultural programming from abroad. Classic French dramas presented by top French actors will give the several million French students in this country a rare opportunity to hear the language at its spoken best, Siegel said. Opera broadcasts from Italy will provide good listening for music lovers. From BBC, NAEB will receive more full-length dramatic programs and a number of current event features including a new series on international affairs which is already being produced in England for broadcast here beginning in October. NAEB to Produce for the BBC Too ' ' NAEB.on its part is recording a series on American foreign policy for broadcast by the BBC, as well as a new series entitled Talk Back in which average citizens record their comments on statements of prominent figures and topics of general concern. NAEB also is offering for use abroad The Jeffersonian Heritage series now being broadcast here. The group also arranged for BBC to produce a series of 13 half-hour TV films on aspects of British Culture for telecast in the U f S., and in Italy, where they found film costs only about a quarter or a third the U.S. rate, they planned a series of documentary TV shows on Italian art and history, to be filmed by James Willard and David Kurland. These and other foreign programs will be ready for use by American educational TV stations by the time they are on the air, Siegel anticipates. TWO 'NAEB MEMBERS CONTRIBUTE TO QUARTERLY The University of California^ Quarterly of Film, Radio and Television has published an article, "Give the Television Code a Chance," by Robert Swezey, vice-president and director of the WDSU Broadcasting Corporation, New Orleans, who is chairman of the television board of the NARTB‘, which administers the TV code. The article ex¬ plains the origination of the code, and replies to criticisms of its structure and operations published in TV Magazine and other publications. The fall issue of the Quarterly also contains "The Challenge of the 2^2 Channels" by Burton Paulu, NAEB Secretary, and "What Television Programming Is Like" by Dallas Smythe, NAEB studies director. Smythe supervised the New York, Chicago, and Los Angeles TV program studies of the National Association of Educational Broadcasters. The issue is available ($1.25) from the University of California Press, Berkeley 4, California.