NAEB Newsletter (Nov 1952)

Record Details:

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n n From THE BILLBOARD September 20, 19$2 NAEB Matches Challenge THREE SERIES TOP-FLIGHT UNDER FORD FOUNDATION 300G GRANT By JUNE BUNDY New York, Sept. 13.—Last year the Fund for Adult Education, established by the Ford Foundation, turned over a $300,000 grant to the National Association of Edu¬ cational Broadcasters for the purpose of producing radio programs of ‘‘historical and contemporary significance" which will “inform and entertain as well as educate.'* To date the NAEB has turned out three new series on tape under the Ford grant—'‘The Ways of Mankind,'* “People Under Communism,“ and “The Jeffersonian HeritageThe last named was launched Sunday (lb) by member stations of the NAEB tape network. The show was aired over WNYC in New York at 1 p.m. The series will also be made available to commercial stations on a sustaining basis, and it is ex<* pected that at least one of the three series will be broadcast over a national network. Poor Predessors Heretofore, the best argument in favo? ' commercial radio has been the fact that the average non-commercial educational pro^ i all too often was both soporific and sophomoric, full of immature intellectual prevsnses, and seldom redeemed by any honest vitality or originality. The educational broadcaster's stock answer to this accusation has always been that the light of his programming know-how was obscured by the handicap of his next-to-nothing production budget. Consequently, Ford's $300,000 grant to the NAEB amounted to a put-up-or-shut-up challenge to the radio educator. Happily for all concerned, the first three series (reviewed here) repre¬ sent a definite triumph for the ivy league set. All three shows are distinguished by top drawer production values, good taste and (perhaps most important of all) a solid sense of showmanship. Stakes Involved Full-cognizant of the stakes involved, the NAEB committee spent months ^-lining up man power and facilities for the first three shows. Scripting standards on 'People Under Communism,'* for instance, were so high that eight top radio writers threw in their typewriters before the hour-long series received a final okay. Tech¬ nical advisors put in months of research, fine-combing each script to assure complete authenticity. The committee's painstaking efforts are clearly evidenced in the excellence of the final products. Admittedly some portions of the shows reflect a little too much care for the good of their own pacing.. However, now the initial pressure to "produce*' is off, the committee will undoubtedly relax its perfectionist policy enough to safeguard future shows from the danger of see dng stuffy.