NAEB Newsletter (Dec 1958)

the programs, additional interest in and audience for the station can be developed. And, in addition to all of this, the station management might even learn something from this informal sort of discussion with members of the audience. FREQUENCY MODULATION BROADCASTING IN INDIANA (.A summary of a 'preliminary report by Elmer G. Sulzer, Chairman of the Department of Radio-TV of Indiana University, and Jean C. Halterman, As¬ sociate Professor of Marketing, Indiana University School of Business.) This study is based on the results of a survey by mailed questionnaires and personal visitations among all 14 of the existing Indiana FM s t a- tions. The study presents a summary of the thoughts, practices and proposed plans of the managers of these stations, in the hope that such experiences may serve as a guide for other Indiana broadcasters taking a closer look at FM. A chapter is also devoted to a discussion of some of the interesting possibilities for FM’s future develop¬ ment in the state. FM has returned in popularity for a number of reasons. Among them are the in¬ creased interest in high-fidelity musical reproduction, interest in stereophonic programs, and the desire of minority groups for more “upper level” programming. In general, the programming of commercial FM broadcast stations in Indiana parallels the program¬ ming of AM stations, with the FM operation help¬ ful in extending coverage beyond the AM signal area, extending the hours of the broadcast day beyond local sunset, and providing an opportunity for broadcast of certain educational programs and special events not otherwise covered by AM. To serve the FM homes of the state, broadcasters are providing a variety of programming materials that ranges from classroom educational presentation to popular “rock and roll” music. Yet a balanced programming is available on FM channels, and the listener has perhaps an even wider choice of programs than on competing media. FM stations are able to provide wide-range sound reproduction, too, with virtually no static. And recent developments aid FM stations in moving toward stereophonic broadcasts. The profitability of FM broadcasting will depend on the ability of the stations to raise rates or increase the number of sponsors concurrent with the increases in audience size. And the expansion of audience size must come either from more listeners or from more listening hours per day per listener, both of which seem definite prospects. DIRECTORY CHANGES P. 5 Delete: Add: P. 7 Delete: P. 8 Delete: Add: P. 10 Delete: Add: P. I I Delete: Add: Delete: Add: Delete: Add: P. 22 Add: 98 Associate Members 63 Affiliate Members 320 Individual Members Radio - FM Only 92 Due to operation.construction per¬ mits for, 182 stations. (under WTUN) W. Ernest Vincent John von Szeliski (under Indiana) WYSN (FM), New Castle (under WBKY) Mrs. Camille Halyard, Director Leonard Press, Acting Director (under WMCR-) Wade S. Jones Robert Dye (under KUOM) Burton Paulu, Director Sheldon Goldstein, Acting Director (under WKNO-TV) Harold Martin Ernest C. Ball (under KUH'F) Roy Barthold, Acting Director John Meaney, Director (under Indiana) New Castle-Henry Township High School (New Castle) Miss Juanita J. Rucker, Director New Castle, Indiana Phone—374 ETV SHOWS INCREASE IN PROGRAM QUALITY An increase in the quality of programming—both in technical production competence and in the realiza¬ tion of educational objectives—is the most note¬ worthy trend in educational television throughout the country. This was the opinion of Prof. Edward Stasheff, of the University of Michigan Department of Speech, who spoke at the annual Michigan Speech Association meeting held November 7. Stasheff based his views on visits to 16 ETV sta¬ tions and production centers in the Midwest and oc¬ casional trips to Boston and New York last year. During that time, he was on leave from the Univer¬ sity as program associate for the ETRC. “The great majority of ETV stations which I visited revealed a considerable rise in ability to put programs on the air which either matched or often surpassed local programs originated by nearby com¬ mercial stations. Associated with this development has been a small but significant movement of people from the commercial stations, even on the network level, into the ranks of educational broadcasting,” he said. DECEMBER 1958 5