NAEB Newsletter (Dec 1958)

The most readily apparent trend in ETV is the increase in activity, he said. The number of ETV stations went from 27 to 33 during the past year, with two more going on the air in November and five more fairly sure to begin broadcasting by Christmas. An¬ other development he noted was that two stations each will be using two channels, one on UHF and one on VHF, to accommodate both general and school¬ room audiences. Most ETV stations have increased broadcast hours, with some on the air seven days a week for totals of 60 ana 70 hours. Other forms of non-com¬ mercial television which have been growing in sig¬ nificance include closed circuit television with 119 institutions now using some form of non-broadcast TV for teaching purposes. “Simultaneously, the great increase in systematic instruction, whether received in the classroom or in the home, whether broadcast over open channels or sent out over closed circuit lines, has brought a new phrase to the vocabulary—instructional television,” Stasheff added. Developments of particular interest to teachers of speech are courses such as oral interpretation, par¬ liamentary procedure, and the increase in production of dramatic and operatic programs. KQED INAUGURATES LARGE-SCALE TV TEACHING PROJECT The most ambitious TV teaching project ever un¬ dertaken, encompassing elementary, secondary and in-service education involving 140,000 students, 4500 teachers and 40 public school districts of the San Francisco Bay Area began early in November, as KQED initiated the first systematic TV instruc¬ tion in California schools. The project is open circuit and runs Monday through Friday. To help meet expenses incurred during the first year of the project, San Francisco’s community sponsored station is the recipient of a grant of $25,000 from the Fund for the Advancement of Ed¬ ucation, an independent agency of the Ford Founda¬ tion. This additional gift brings the total financial support raised for the TV teaching project to $80,000 with $55,000 resulting from contracts for this service from the 40 school districts and three independent institutions that have subscribed. An extra capital outlay in schools for TV sets and other costs more than equals the amount of money allocated to con¬ tract for the TV service. Raymond L. Smith is KQED’s director of school broadcasting. He will supervise fourteen hours of teleclasses a week, which amounts to an increase of nine hours of programming per week of the sta¬ tion. This also marks the first time KQED has taken to the airways in the morning. Eighteen new Bay area instructors are making their TV debut by teaching seven individual tele- classes. All live programs are being viewed once or twice a week. Six courses are on film, repeated two or more times a week. KQED’s new service allows parents their first opportunity to share in their children’s classroom in¬ struction. In order to evaluate the effectiveness of Channel Nine’s teleclasses for students, teachers and parents, the California Teachers Association and the Educational Television Research Association are cooperating on a follow-up project. —N A E B— The 1959 National Convention of the NAEB will be held October 27-30 at the Sheraton-Cadillac Hotel in Detroit, Michigan. —N A E B— CURRENT INFORMATION FOR THE NEW DIRECTORY As you know, we are planning to publish a new Directory of Members shortly after the first of the year. In order to facilitate this and to make sure that your listing is accurate and up-to-date, please fill in the blanks and return this to us as soon as possible. The deadline is January 1 , 1959. I am an . Active, . Associate, . Affiliate member. For Actives only: Call letters . Channel or Frequency . Rated Trans¬ mitter power . Institution . Licensee Contact Person Title . Address . Phone Number 6 NEWSLETTER