NAEB Newsletter (Nov 1958)

RECOMMENDED READING Geography via Television, by Jewell Phelps, George Peabody College, Nashville, Tennessee. This is the first in a series of “Do It This Way” booklets to be published by the National Council for Geographic Education. It is directed to the attention of persons who, with little or no training and experi¬ ence, may have occasion to become actively engaged in television work. The booklet begins with a few basic considerations and then launches into a dis¬ cussion of the television program. It concludes with a list of useful references and sources of royalty-free materials. The booklet sells for $1.00 a copy. Orders should be sent to John W. Morris, Secretary, National Council for Geographic Education, University of Oklahoma, Norman, Oklahoma. Mass Communication and Education, by the Educa¬ tional Policies Commission of the National Educa¬ tion Association of the United States and the Ameri¬ can Association of School Administrators. This book is intended to serve as a guide to the educator in his thinking about, and study of, the field of mass communication. The consideration of the nature of the mass media, the methods and some of the accomplishments of communication research, and the broad social changes which have gone along with the development of mass communication make up Part One as the background of this study. Part Two deals directly with the educational implications of the revolution in communication—with the effects of communication changes upon students, teachers and administrators, and suggests some courses of action which these changes seem to make desirable. Four broad assumptions underlie this analysis: 1. Mass communications has helped make a new kind of society. 2. It has given the teacher a different kind of student to teach. 3. It has modified the role of the teacher and the administrator. 4. It has provided educators with new tools which can improve teaching and increase learning. Each of these four assumptions is explored at length. This book is a paper-back which sells for $1.50 a copy. There are discounts for quantity orders: 2-9 copies—10%; 10-100 copies—20%. Special discounts are available for quantities in excess of 100. For bookstores or other agencies for resale purposes there is a 20% reduction. Orders not accompanied by a remittance are subject to transportation charges. Make checks payable to the National Education Association, 1201 16th Street, N. W., Washington 6, D. C. —N A E B— December 7, the day which symbolizes the need for defense preparedness, has been designated na¬ tional Civil Defense Day. Most broadcasting stations and educational institutions will be called on, through their regular Civil Defense channels, for cooperation. Please give all the help you can. WORKSHOP REPORT ISSUED Last December, WGN-TV Studios was the loca¬ tion of a radio and television workshop for rabbis. A report of this workshop has been issued recently prepared by Henry H. Mamet, Executive Director of the Chicago Rabbinical Association’s Radio and Television Committee and Dr. Walter P. Zand, Area Director, North Central Area, American Jewish Com¬ mittee. The report is entitled “Pulpit, Camera and Mike.” Some of the speakers were: Betty Ross West, WMAQ and WNBQ-TV, Supervisor, Public Affairs and Education; Sid Atlass, WBBM-TV, Director of Public Affairs; Dr. Preston Bradley, Pastor, Peoples Church of Chicago; and James Robertson, WTTW- TV, Program Director. WLS SCHOOL TIME DISCONTINUED Chicago radio station WLS, which pioneered in radio education, has this fall dropped SCHOOL TIME - a program series for in-classroom listening which has been on the air since 1937. It is with much regret that WLS announced the discontinuance of this educational service to Mid¬ west classrooms. The decision was made after efforts failed to find a suitable sponsor to share the in¬ creasingly high cost of production. Because the pro¬ gram was beamed to the classroom, the field of spon¬ sorship was narrowed to educational or institutional type promotion such as that presented by the Pure Milk Association for the past five years. Rather than change this policy, which would admit direct product advertising into the schools, WLS decided to take the program off the air. In bringing SCHOOL TIME to a close, WLS wishes to thank the thousands of teachers, educa¬ tional supervisors and Parent-Teacher organizations for their loyal enthusiastic cooperation during the twenty-one years this program series has been on the air. REPRESENTATIVE ROGERS TELLS ETV PROBLEM Democratic Representative Walter Rogers of Texas said in Washington recently that it is regret¬ table that lack of money is retarding the construction of more educational television stations. “Once a sta¬ tion is built and on the air,” he said, “money usually 6 NEWSLETTER