NAEB Newsletter (June 1958)

3) students, 4) employees, and 5) ‘special.’ ” Note how Thompson’s “various media” differ for each of the five “publics: ” 1) General Public: newspaper advertising, press previews, press releases, TV spots, window displays and exhibits. 2) Customers: bill inserts, displays, posters, and tent cards in business offices. 3) Students: student publications, previews for educators and science teachers, personal or direct mail contact with schools, distribution of school posters, contacts with national, state and local edu¬ cational organizations. 4) Employees: company magazines, employee bulletins and newspapers, large and small posters, tent cards for cafeterias and direct mail to homes. 5) “Special:” includes organizations and publica¬ tions in fields related to the subject of each program; also in the general field of science. Cooperative pro¬ motion is often developed with interested organiza¬ tions. The Weather Bureau, for instance, helped call attention to the scientific story of weather presented in “The Unchained Goddess.” “In addition to the promotion effort by the Bell Companies,” Thompson continues, “each telecast is promoted by the network and its stations. This in¬ cludes newspaper advertising, use of local and net¬ work TV spots, and mailing of special releases to TV columnists plus some direct mailing to organizations.” Results? Thompson estimates the total TV audi¬ ence at “more than 150 million viewers.” Another 7% million saw the Canadian telecasts. The greatest single audience was drawn to “The Unchained God¬ dess”—over 37 million. DIRECTORY CHANGES Affiliate Members 57 (under University of Chicago) Delete: Rm. 10 Administration Bldg. Add: 940 East 58th St. (under University of Rochester) Delete: 15 Prince St. Add: 109 Administration Bldg. River Campus Station P. 33 (under MICHIGAN) Add: Henry Ford Museum and Greenfield Village Mr. K. G. Hermann, Purchasing Agent Greenfield Village Dearborn, Michigan (under NEW YORK) Add: Institute for Democratic Education Mr. Joseph Kenas, Program Director 515 Madison Avenue New York 22, New York PLaza 1-1800 CONFERENCE PLANNED TO STUDY INSTRUCTIONAL TV College and university administrators who have been considering closed circuit television as an instructional medium will have an opportunity to get first-hand information on its possibilities and its operation at a conference to be held at Purdue University August 24 to September 4. This conference on Televised Instruction will be sponsored by the NAEB in cooperation with the Purdue television unit, which is under the supervision of James S. Miles. In view of the current increase in student enroll¬ ment and anticipated problems which face educators, some 60 or 70 colleges and universities across the na¬ tion have been carrying on experimental programs in televised instruction. Purdue’s program, with its emphasis on research in the field, provides a good basis for university and college personnel to discuss the use of television with educators already experi¬ menting with it. During the 10-day conference, general and specific problems will be discussed pertaining to administra¬ tion, financing, scheduling, curricula, methods, re¬ search, and required physical equipment. A registration fee of $100 per person will be charged for the conference with funds accruing be¬ yond the actual conference costs going to the NAEB to carry on its program in this field. For further in¬ formation write James S. Miles, director, Television Unit, Purdue University, Lafayette, Ind. NAEB MEMBERS WIN 31 OHIO STATE AWARDS Thirty-one of the eighty-seven awards for the year’s outstanding educational radio and television pro¬ grams were presented to NAEB member stations and institutions during the Ohio State University’s re¬ cent Institute for Education by Radio-Television. These educational broadcasters won nine radio and three television programs First Awards, twelve radio and five television Honorable Mention citations, and two Special Awards for television. Receiving radio awards were five programs pro¬ duced under NAEB-ETRC Grants-in-Aid. Distri¬ buted by the NAEB tape network, they were: “Prison Document,” which brought a First Award to the University Broadcasting Service for broadcast over WFSU-FM, Florida State University. “When Men Are Free”, winning a First Award for the Wisconsin School of the Air and station WHA, University of Wisconsin, for broadcast over WHA JUNE, 1958 5