NAEB Newsletter (May 1958)

RECOMMENDED READING Educational television wins praise from J. C. Wynn in his article, “Teaching Takes to the Air,” from the April 19 Presbyterian Life (p. 32). Examining the new teacher-pupil relationship that the medium creates, Wynn credits several cities with successful efforts in instructional programming. Highlighting the article are words of praise for NAEB’s Dr. Harry J. Skornia, describing his extensive contributions to educational broadcasting. A portion of Dr. Skornia’s recent address to Pres¬ byterian leaders in Alaska has been reprinted in the January-March issue of The Christian Broadcaster, pages 13-16. In the text, he advises religious radio broadcasters in ways to program more effectively, giving attention to the approach used, importance of listener response, and promotional projects. (Copies of Presbyterian Life may be obtained for 15 cents by addressing the publication at McCall Street, Dayton 1, Ohio. Single copies of The Christian Broadcaster are available as long as they last for 50 cents at National Council of Churches of Christ, 156 Fifth Avenue, New York 10, N. Y.) * * * * * In the April 12 issue of TV Guide, a two-page feature article describes the programs and plans of the Metropolitan Educational Television Assn. It gives detailed comment to the series, “The Living Black¬ board,” and includes pictures of this and three other series offerings. In praising META, the article pro¬ vides a fine biography of the organization. An addition to the field of audio-visual education is the “audiofile,” a cross-indexed card reference center for information about educational tape and disc recordings, with assistance through reviews for selecting and using the audio materials. For further information on this service, write audio file, Box 1771, Albany 1, N. Y. IDEA EXCHANGE Ed. Note: The following item is a sample of the type of contribution we would like to include in a regular “Idea Exchange” column. If your organization or institution has originated a new program idea, instruc¬ tional system, or some other idea of value to NAEB members we would appreciate hearing from you. Two original program ideas come from KUED at the University of Utah, Salt Lake City. During the Utah Broadcasters Assn, convention, the station pre¬ sented a salute to the state broadcasters in the form of a panel discussion of “The Broadcaster in the Community.” KUED has also started a seven-week half-hour series entitled “Mosaic.” This series provides a weekly panorama of schools and community, and has nu¬ merous purposes in promoting careful use of leisure through announcement of public recreational facili¬ ties in the state and outstanding fine arts events, and through circulating news about colleges, public school activities, communications, TV, radio, news¬ papers and magazines. NEWS OF MEMBERS GENERAL y The initial phase of the first Massachusetts in¬ school television is now underway. Instructional pro¬ gramming has been studied and evaluated during the past months by the Massachusetts Department of Education’s audio-visual extension service and the Eastern Massachusetts Council for School Television in cooperation with a number of other related groups. Programs from WGBH-TV, Boston, will be re¬ ceived by elementary schools in the coverage area, to supplement the school curriculum. Plans are to start this spring with one half-hour per day for thirty weeks during the year. Teachers selected from schools of the state are required to participate in a series of training courses which began last fall. y Last month KSLH marked its eighth year of serv¬ ice to the schools and community of the St. Louis, Mo. area. Programming to a total classroom audience of about 250,000, the station has broadcast 71 radio series during the past year. In addition to in-school broadcasting, programming for college and adult audi¬ ences is scheduled every afternoon. NAEB statistics show that KSLH’s “Let’s Find Out,” a science pro¬ gram for primary grades, has the largest national audience of all classroom broadcasts heard in the country. y In the May - June Masterwork Bulletin from sta¬ tion WNYC, WNYC-FM, New York, Director Seymour N. Siegel explains the philosophy behind his station’s success: “THOUGHTFUL SAVING of leisure time, as of money, means investing after careful consideration. It means choosing forms of leisure—time usage appropriate to the individual’s circumstances. The investor of time, looking about and noting the uncertainties of the world in which he lives, seeks the greatest possible return. Because radio listening is on the increase more thoughtful ‘time in¬ vestors’ are seeking a program service which is, ‘adult, 10 NEWSLETTER