NAEB Newsletter (Apr 1958)

Pointing to the two-thousand-plus trade journals in the USA, author Vic Danilov concluded that “Almost every story . . .is a potential item for some special publication.” Trade magazines are more varied than radio-TV programs, and that’s saying a bit. They cover agri¬ culture, business, foreign affairs, professions, scholar¬ ship and technical fields beyond belief. (Example: if your transmitter catches fire, one group of magazines is interested in how you put out the blaze; half of these are devoted to volunteer fire-fighting opera¬ tions, the rest to full-time professional firemen.) Trade journal readers, explains Danilov, are a breed apart for the publicity man. “They read nearly all the advertising and editorial copy, and they file— rather than discard—each issue.” Some of the major references to the trade press are: N. W. Ayers Directory, The Writer’s Market (annual), and The Working Press-Magazines. FUND FOR ADULT EDUCATION ANNOUNCES FELLOWSHIP AWARDS Fellowships totaling $205,000 were recently awarded to 40 broadcasters, educators, and newspapermen by the Fund for Adult Education, enabling them to study for up to one year at institutions and agencies of their choice. The Fund is an independent organization estab¬ lished in 1951 by the Ford Foundation. In 1956 grants were opened to include newsmen, radio and TV personnel, and university faculty members teach¬ ing in mass media. According to C. Scott Fletcher, president of the Fund, this extension of the program to the mass media now encompasses 50 per cent of the annual grants program. Recipients of the awards were determined by a National Selection Committee. Among those serving on the committee were Howard Johnson, executive director of KRMA, Denver; Edward Stanley, direc¬ tor of public affairs at NBC; and Ralph Steetle, ex¬ ecutive director of the Joint Council on ETV. Those who received fellowships in mass media in¬ cluded: Colin D. Edwards, news broadcaster and documentary producer for KPFA, CBS, ABC and NZBS; Sam L. Becker, director of the division of Television-Radio-Film, State University of Iowa; Ethelbert A. Hungerford, director of operations at META; and John S. Clayton, production director, Department of Radio, TV and Motion Pictures, Uni¬ versity of North Carolina. t Other mass media recipients included: James W. Sanders, radio-TV instructor at Alabama Polytechnic Institute; Richard E. Mansfield, Jr., staff producer- director, WTTW-TV; Mrs. Doris Karasov, volunteer community leader; Wayne M. Carle, journalism in¬ structor at Brigham Young University; anfl Miss Dorothy E. Miniace, radio-TV coordinator for Uni¬ versity of Wisconsin. EDUCATIONAL BROADCASTING MOURNS DEATH OF TWO We deeply regret the deaths of two men who were active in educational broadcasting. Wallace Garneau, a long-time member of NAEB, died of cancer the last week of February. He, was director of educational radio station WMRC at Western Michigan Univer¬ sity, Kalamazoo. Mitchell Gerbick, 39, of Gary, Ind., died March 2 after a lingering illness. Mr. Gerbick was a member of the faculty at the Purdue University Calumet Cen¬ ter in Hammond. He previously taught in the Gary Public Schools and in 1953 was named the school system’s manager of the educational radio station at Lew Wallace High School. NEW YORK LEGISLATURE APPROVES ETV PLAN The New York state legislature recently approved a plan for financing the state’s first full-scale ETV project through the facilities of station WOR-TV in New York City. The station last month agreed to make its daytime facilities available to the state Board of Regents for educational telecasting starting Sept. 1. Under the proposed plan, WOR-TV will be utilized as an educational station from 9 a.m. until 5 p.m. on weekdays and from 9 a.m. to noon on Sat¬ urdays. At other times the station will continue to operate as a commercial outlet. The state education department will direct the ETV programs, designed both for classroom and the general public. With approval of the plan, it was estimated that the first year of programming will cost almost $370,000. Thomas F. O’Neil, president of RKO Tele¬ radio, which owns the station, and Jacob L. Holtz- man, chairman of the Regents’ television committee, said that WOR-TV agreed to make no charge for time used but that the state would pay operating costs. NEWSLETTER