NAEB Newsletter (Feb 1958)

amount of money requested from the NAEB and the specific purpose for which it is to be used, (11) evidence of the school’s ability to conduct a work¬ shop whether or not a grant is forthcoming, and (12) any other pertinent information that might aid the selection committee in making a decision (the com¬ mittee may later ask for more detailed information of one sort or another. The application should be accompanied by a statement signed by a responsible administrative off¬ icer of the institution, signifying the school’s willing¬ ness and ability to accept and administer such a grant and to make an accurate accounting to the NAEB of the funds expended. 1958 NAEB CONVENTION The NAEB’s national convention will be held at the Sheraton-Fontenelle Hotel in Omaha, Neb., from Tuesday, Oct. 14 through noon Friday, Oct. 17. NETWORK NEWS — Bob Underwood At this time the program offering for the second quarter of this year is in distribution. This offering covers the period April through June, Issues #14-26. There are two new grant-in-aid series being dis¬ tributed with this offering: “Man Is A Thing,” a study of Freud’s influence on contemporary thought, and “One Nation Indivisible,” a study of the rise of nationalism in various countries. We believe you will find these series particularly interesting. In addition, we have exclusive broadcast tapes of the Peninsula Music Festival conducted by Dr. Thor Johnson of the Cincinnati Symphony Orchestra, and a series on Sweden In Music; another series is de¬ voted to The French Story, a comprehensive 39-week series on the history of France. One of our continuing series, “Carnival Of Books,” has won the Thomas Alva Edison Foundation Award for the best children’s radio show. We wish to con¬ gratulate Mrs. Ruth Harshaw, producer of the series, for gaining this notable distinction. Thirteen pro¬ grams of “Carnival Of Books” are included in the second quarter offering. May we again request that all stations send in their orders for this second quarter offering well in advance of the deadline date? It is important that we have your order as soon as possible. Thanks for your help. The. tape return balance sheets are out now, and we have received some letters of complaint about the balances shown. We here know that the figures given for 1957, if not always exactly correct, are almost so. That is, we are never off by a hundred or so in count¬ ing any given return shipment. The main basis of the misunderstandings seems to be the original tape return balance as of Dec. 9, 1956 on which all subsequent balances have been figured. We are not going back and change these ori¬ ginal figures. All stations had the opportunity to de¬ cide their tape inventory balance when the new re¬ gulations were announced in 1956, and almost one year ago, February 1957, every station then on the network received a letter informing it of its tape bal¬ ance. In that letter we invited questions, comments, complaints, etc. about the balance. That is when complaints about the balance should have been raised, not now, a year later. Tape is the blood of our operation, so we urge your increased cooperation in getting tapes back to us as quickly as possible. The regular return of tapes is what keeps us going. Please do your part. This month concludes the employment of Mrs. Peggy Enderby as network Traffic Manager. Begin¬ ning March 1 she will be replaced by Miss Barbara Stevens, a graduate of the University of Illinois. We would like to acknowledge Peggy’s fine work and wish her good luck in the future. PUBLICITY AND PUBLIC RELATIONS William Bender, Jr. WUOM, University of Michigan One of the most potent relations activities you can conduct is usually called “Visitations.” It is the prac¬ tice of welcoming strangers into your studios and broadcast facilities, a hospitality tour. You can cata¬ log visitations under three general headings: those who “just stop in,” pre-arranged group tours and the more formal Open House. In each case, the individual visitor will gain a strong impression of you after his tour and he will pass on this impression to his circle of friends with the most powerful “publicity instrument” ever develop¬ ed: word-of-mouth. Depending on your own pub¬ lic-relations planning, the attitude the visitor takes with him will be good or bad; it will rarely be indiffer¬ ent. Here are some random notes to help you assess your own practice in handling visitors: 1) Avoid any slavish “routine”; find out what the 2 NEWSLETTER