NAEB Newsletter (March 1, 1963)

who directed the study under authorization of the Nebraska State Committee on ETV. His report recommends that the network be constructed in a series of eight stages at a total capital cost of $3,100,000. Schwarzwalder reported that in talking with literally hun¬ dreds of Nebraskans, there was little doubt in most minds that “(1) the quality of education in many schools can be improved by the use of ETV, (2) economies can be effected by its use, (3) subjects for which qualified teachers are not available can be taught by the use of an ETV network, and (4) in-service training of teachers, both formally and infor¬ mally can be effected by ETV.” The Nebraskans recommended that an unpaid, non-partisan ETV commission be established to authorize policy and su¬ pervise control, with the University of Nebraska being asked to undertake operation of the network. Production studios in addition to those already in existence at the Universities of Nebraska and Omaha could be considered after the network reaches maturity. Meanwhile, the report proposes that those two production centers feed programs to all six stations. New Jersey Pushes Ahead on ETV On January 17, Governor Richard B. Hughes signed into law a bill which permits local boards of education in New Jersey to contribute up to $2 per pupil yearly to construct, operate, and maintain ETV facilities. According to Orville J. Sather, president of the New Jersey ETV Corporation (nonprofit, founded by educators throughout the state), the corporation may now move forward with its plans for a net¬ work of four ETV stations, the first of which is to begin broadcasting this fall from Glen Ridge. Sather said that the importance of the new law lies in the fact that it sanctions the efforts of New Jersey school boards to create and direct their own nonprofit ETV network as well as to participate in the ETV projects of neighboring states. Here and There • The EIA has formed a new educational section made up of manufacturers interested in development of electronic products for educational use. Stanley P. Lapin, director of the industrial products division for Adler Electronics, has been appointed chairman of the new section. • The Israeli Government has accepted an offer of the Rothschild Foundation to establish a pilot ETV station. Op¬ erations are expected to begin in 1964 for an experimental period of two or three years. • Within the year Boston’s Catholic Archdiocese plans to begin operating a UHF educational and religious TV station. The station is said to be the first in the world operated by a Catholic diocese. • A new corporation “designed to make the weight of en¬ lightened public opinion affect television programing has been organized in California. Cultronics, Inc. is located at 2116 Atlantic Avenue, Long Beach 6. News Notes GENERAL ^ The National Audience Board, NAEB sustaining member, is to be reactivated under a new name. Peter Goelet recently discontinued the NAB because costs were too great. ^ According to a telephone survey, 20% of TV viewers in the Sacramento area regularly watch KVIE, the educational channel. John Crabbe, general manager, told members of the Central California ETV board of directors, “This places KVIE among the top educational channels in the nation in terms of viewers.” More than 2,000 telephone calls were placed by 29 members of the Mass Media Committee of the Sacramento chapter of the AAUW; slightly more than 70% of the calls were completed. The survey showed that KVIE’s top-rated subject areas are music, foreign language, science, travel, and art. ^ The Chicago Board of Education’s TV College has an¬ nounced that over 800 in-service and prospective teachers are currently enrolled in teacher-training courses. WTTW is telecasting the sixteen-week courses in art, philosophy of edu¬ cation, educational testing, and the teaching of economics. ^ Purdue University’s WBAA was featured in the Winter, 1963, issue of the publication by Sesac Music. The article was historical in nature, due to WBAA’s 41st anniversary coming up on April 4, 1963. ^ During the winter quarter, approximately 3,500 University of Minnesota students are attending one or more classes in which CCTV is used, says Burton Paulu, director of radio and TV. Fifteen professors are using the CCTV cameras to teach students in 25 classrooms and one auditorium courses in aeronautical engineering, biology, chemistry, dentistry (in which CCTV was introduced to the campus in 1958), educa¬ tion, French, geography, history, laboratory medicine, and psychology. In addition, the recent installation of a videotape recorder has made it possible to televise a World War II his¬ tory course to additional classes besides the one hearing the lectures live this quarter. Some of these recordings will be used again in the spring for general extension division classes. This will be the first regular use of videotape recordings in teaching at the University of Minnesota. ^ Clarence Morgan, director of radio-TV at Indiana State College, reports that the CCTV system on that campus now connects 77 classrooms to the radio-TV center. He also writes that the radio tape network of WVIS is providing programs to 18 commercial and educational stations in Indiana, with, one station in Texas carrying the programs. ^ KQED-TV, San Francisco, will continue to air Open End because a national advertising agency is providing funds to keep the program on the air. When the previous donor did not renew the grant, Guild, Bascom and Bonfigli, Inc., stepped into the breach because, to quote David Bascom, the agency’s board chairman, “We feel an advertising agency today has a moral responsibility to contribute to betterment of communi¬ cations and encouragement of the free expression of ideas and opinions. . . . Over and beyond this particular program, we feel it behooves the advertising profession to support non¬ commercial TV. Brushing any noble motivations aside, we ought to do it strictly in our own selfish interests, to per¬ petuate a breeding ground for unfettered new ideas. . . ^ San Francisco State College initiated CCTV instruction on February 11. Some 400 students, in various monitoring rooms throughout the school, will take “Atoms and the Universe,” a physical science required course. During the pre-planning phase, all the daily course materials and demonstrations were transposed into complete daily TV script outlines. A limited number of these are available upon request. Write to Dr. George E. Steiner, ETV Coordinator, San Francisco State College, 1600 Holloway Avenue, San Francisco 27. ^ WTTW’s sixth annual fund campaign will be conducted March 9-17. Goal for the campaign will be $250,000, less than a fourth of the 1963-64 budget for the Chicago station. The remainder of the $1,100,000 will come from funds from NETRC for program series; from the Chicago Board of Education for TV College courses; from the Tri-County ETV Council for airborne lessons rebroadcast to more than a hun¬ dred Chicago-area school districts; from courses of study re¬ corded for MPATI; and from recording work for many othet organizations. ^ Iowa State University’s WOI was selected as winner of the Radio Award of Merit by the Iowa Association for Men¬ tal Health. Production Manager Michael Collins accepted the award in behalf of WOI at a ceremony attended by Gov¬ ernor Harold E. Hughes and members of the state’s Sixtieth General Assembly. NAEB Newsletter, a monthly publication issued by the Na¬ tional Association of Educational Broadcasters, 119 Gregory Hall, Urbana, III. $5.00 a year, $7.50 including Washington Report. Editor: Betty McKenzie. Phone 333-0580. Area Code 217. Report¬ ers: Region I—Michael Ambrosino, Ruane Hill; Region II—Shirley Ford, Lou Peneguy; Region III—McCabe Day; Region IV—Richard Vogl. 2 NEWSLETTER