NAEB Newsletter (December 1, 1963)

KLRN-TV, southwest Texas, sends photos of proclamations by two different governors of Texas—February 11-15, 1963, and in 1961. Donald W. Hansen, director of radio at Wichita University, writes that this year, for the second year, the Kansas governor is proclaiming an Educational Broadcasting Week. Any Broadcast Sales Seminars? Donald W. Hansen, director of radio at Wichita University, is planning a broadcast sales seminar. The class, restricted to seven upper-division students, will be taught by sales man¬ agers of local commercial stations. Students will meet once a week for a two-hour lecture-discussion period. Each student will be assigned to a salesman from one of the stations, and will make the rounds one afternoon a week to observe pres¬ entation methods, servicing, etc. Hansen would like to hear from anyone else who has attempted this sort of seminar—and he is interested in both results and student reactions. His ad¬ dress : 1751 N. Fairmount, Wichita 8, Kansas. Bell System Presents Tele-Lecture Seminars Three prominent NAEBers participated in the most recent Tele-Lecture seminar on October 21. They were Larry T. Frymire, chief of Educational Broadcasting Branch of the FCC; William G. Harley, NAEB president; and Richard B. Hull, director of radio and TV broadcasting and of the Tele¬ communications Center, Ohio State University, and chairman of the NAEB Board of Directors. This was the third in the series of seminars, which allow discussion between educators and telephone company consult¬ ants. Each educator presents a short talk by phone from the city in which he is located. Then telephone company personnel located at various listening and participating posts continue the discussion. Other NAEBers who have participated in the two previous seminars are: Hartford N. Gunn, Jr., general manager, WGBH, Boston; R. Lynn Kalmbach, general man¬ ager, South Carolina ETV Center; and James G. Paltridge, statewide director of ETV, University of California. Publications • Newly published by Pennsylvania State University is a 74- page book, Comparative Research on Methods and Media for Presenting Programed Courses in Mathematics and English The book reports on a project directed by C. R. Carpenter and L. P. Greenhill, under a USOE grant. • Donald L. McCaleb, coordinator of public relations for Cali¬ fornia State Polytechnic College, writes that he has just com¬ pleted a research paper, “A Survey of the Uses of Television in the Public Relations Programs of Colleges and Universities in California.” He states that he will be glad to send copies of the 53-page report to Newsletter readers as long as the supply lasts. Write to him at the college, San Luis Obispo, California. • The Buttenheim publication Overview, a magazine for edu¬ cational executives, has changed its name to American School & University. • The 1963 edition of HEW’s book Grants-in-Aid and Other Financial Assistance Programs Administered by the US. De¬ partment of Health, Education, and Welfare is off the press. It is obtainable from the GPO, Washington, D.C., 20402, for $2.25. • Reprints are available of the address delivered by Gilbert Seldes at the annual awards dinner of the Alfred I. duPont Awards Foundation in March, 1963. Write for copies of “The Public Interest” to the Curator, the Alfred I. duPont Awards Foundation, Washington and Lee University, Lexington, Virginia. EQUIPMENT FOR SALE Because of the closing of a TV training studio, a correspond¬ ent has for sale two used Iconoscope cameras and auxiliary equipment. Write to Margaret Stone, Northwest Schools, 1221 Northwest 21st Avenue, Portland 9, Oregon. News Notes PERSONNEL ^ Richard S. Burdick, executive vice president and general manager, WHYY, Philadelphia, will leave the first of the year to become general manager of Boston Broadcasters, Inc., a commercial TV group applying for Channel 5, CBS affili¬ ate in Boston. Replacing Burdick at WHYY will be Warren A. Kraetzer, vice president for development and secretary of NET. ^ Walter P. Sheppard has assumed the new post of faculty program director of WBUR (FM), Boston University; he is also an assistant professor of broadcasting at the university. He came to Boston from the University of Wisconsin, where he recently completed requirements for the Ph.D. ^ Col. DeWolf Schatzel has joined Dallas consulting engi¬ neers A. Earl Cullum Jr. and Associates. He was recently with MPATI. ^ Geoffrey E. Geilich has been appointed program director for WUHY-FM, Philadelphia, succeeding James W. Keeler, who is leaving to become assistant program director of WNYC, New York. Geilich has been with WUHY for four months, and he was previously manager of WXPN, Univer¬ sity of Pennsylvania. Keeler has been program director at WUHY since 1956. ^ Daniel Rose, formerly a scholarship student with WGBH- TV, Boston, has joined the staff of KCSD-TV, Kansas City, as assistant producer. ^ William G. Harley, NAEB president, and James A. Fel¬ lows, assistant director of research and development, spoke at the Fourth Air Force Television Conference at Lowry Air Force Base in October in Denver. Harley was the banquet speaker, and Fellows presented a paper on evaluating the ef¬ fectiveness of TV presentations. ^ Gilbert Seldes, former dean of the Annenberg School of Communications, University of Pennsylvania, has been ap¬ pointed consultant to the program department of NET. He will spend a week a month in New York City for that pur¬ pose. Seldes retired June 30 from his position at the Annen¬ berg School, which he had held since 1959. ^ Jack Aistrop, transcription distribution manager, will move to the United States January 1 to be BBC’s representative in this country. ^ Mickie Newbill has returned to the University of Florida from the University of Michigan, where she received the Ph.D. in broadcasting. She is serving as assistant professor and as WUFT producer-director. ^ George Mastroianni has been named program director for WFCR, Amherst, Massachusetts. ^ Edward Steele II, formerly of WMTV, Omaha, has been named producer-director at the Auburn studio of the Alabama ETV network. Assisting him will be Jack Penn, from the U. S. Army TV department. ^ Two University of Michigan Television Center staffers are teaching courses in the speech department this year. Alfred Slote, senior producer, teaches dramatic writing for radio and TV, and Mike Berla, film editor, teaches a course in techniques of cinematography. Ron R. Browne has been named assistant professor of roadcasting at Boston University. He was formerly on the NAEB Newsletter, a monthly publication issued by the Na¬ tional Association of Educational Broadcasters, I 19 Gregory Hall, Urbana, III. 61803. $5.00 a year, $7.50 including Washington Re¬ port. Editor: Betty McKenzie. Phone 333-0580. Area Code 217. Reporters: Region I —Michael Ambrosino, EEN, 238 Main St., Cambridge, Mass. Region II —Shirley Ford, WUOT, University of Tennessee, Knox ville. —Lou Peneguy, AETC, 2151 Highland Ave., Birming¬ ham, Ala. Region III —McCabe Day, WVSH, School City of Huntington, Ind. Region IV —Richard Vogl, KTCA-TV, 1640 Como Ave., St. Paul, Minn. 2 NEWSLETTER