NAEB Newsletter (March 1, 1964)

services, says that faulty installation of equipment has been the source of most school reception problems. PROGRAMS ^ Literacy training by television on KLRN-TV, San Antonio, Texas, is being received by more than 600 pupils in more than 30 TV viewing centers in the area. “Operation Alphabet” is seen during prime evening time five nights per week. ^ KLRN-TV program director, Bob Squier, has asked most of the ETV stations in the country for a sample of their best programing to showcase in the station’s new series, “The Best of ETV.” So far more than 30 stations have submitted entries. ^ Fifth-grade students in Tallahassee get an extra incentive to learn sociology over WFSU-TV from three puppets—a mouse, a cabin boy, and a professor. Rhett Bryson, a Florida State University student, emphasizes points made by the TV teacher, Mrs. Nancy Benda, by having his puppets repeat central ideas and converse about the lesson. ^ “Memorable Concerts,” a new thirteen-week series present¬ ing half-hour glimpses of renowned names in the world’s performing arts, has begun over Chicago’s WTTW (TV). The series is produced in cooperation with John Nuveen and Company, national underwriters and distributors of tax-free bonds. The series is one of the first major series for WTTW to be underwritten locally. ^ A Detroit coffee house is the scene of WMSB’s first “On Location” program. The Michigan State University cameras move right into The Retort Coffee House in Detroit and join the audience for an on-the-spot folksinging concert. ^ Five educational radio stations in Michigan are cooperating in presenting “Midweek Michigan,” a series which this season has covered such topics as Housing and Integration, Alcohol¬ ism, Firearms Mailing and Control, School Dropouts, Public School Enrollments, and Adoption. Segments of the program originate at WDET, Detroit; WFBE, Flint; WKAR, East Lansing; WMUK, Kalamazoo; and WUOM, Ann Arbor. ^ The University of Texas radio series, “Texas Business Re¬ view of the Air,” has received praise from Governor John Connally. The series, now in its 11th year, is a joint venture of Radio/Television and the Bureau of Business Research. ^ Fresno State College broadcasting students are writing, producing, directing, and performing in a daily live TV pro¬ gram for San Joaquin Valley viewers. Called “This Morn¬ ing in Fresno,” the program offers news and weather, along with special interviews. The latter have included a locafl tur¬ key breeder speaking about his birds, a discussion with a local artist, and comments about the college’s stage production of Shakespeare. The half-hour broadcast is microwaved from the campus studio to KJEO-TV, a commercial station. Stu¬ dents have had a chance to experience at least one live produc¬ tion emergency—when all of the studio lights failed. Accord¬ ing to TV Coordinator Edwin H. Lombard, future plans— when rehearsal time is available—call for drawing on the col¬ lege music and drama departments, the modern dance groups, and the fiction writing classes, with the possibility of produc¬ tion of original plays. ^ WBUR-FM, Boston University, recently ran a 1%-hour broadcast on problems and possibilities of Boston radio and of the profession, called “Focus on Radio,” and done by a panel of commercial broadcasters, Boston U. faculty, and a student moderator. Here & There • For its 32nd annual SDX Distinguished Service Awards Contest, Sigma Delta Chi has established separate awards for radio and television editorials. Until now, they have been in one category. NAEB Headquarters: Suite 1119, 1346 Connecticut Avenue, N. W., Washington, D. C., 20036. Phone 667-6000. Area Code 202. • In Harrisburg, the Pennsylvania Community Antenna Television Association recently held a symposium on ETV, drawing a number of educators, legislators, and CATV oper¬ ators. • The nation’s oldest and largest educational publication or¬ ganization, the Educational Press Association of America (EDPRESS), has moved its national executive headquarters to the Syracuse University School of Journalism, Syracuse, New York. • Marking the midway point in its 3-year trial operation, subscription TV Channel 18 in Hartford, Connecticut, has announced some coming attractions: the Broadway production of Spoon River, the Liston-Clay fight, Joan Baez, a Tony Martin-Cyd Charisse Revue, three American movies (“Irma La Douce,” “The Great Escape,” and “West Side Story”) plus Cannes Film Festival winner “The Lady and the Dog” and the Venice and London festivals winner “The Sound of Trum¬ pets.” • Excellent dramatic productions on television in 1963 have won the applause of the National Council of Teachers of English. NCTE directors at the 53rd annual convention in San Francisco commended the television industry for “bring¬ ing to millions of students plays of substantial content in pro¬ ductions of good taste.” Specific dramas mentioned were The Tempest, Macbeth, Hedda Gabler, Cyrcmo de Bergerac, and Pygmalion. The Council publicly recognized recent efforts of the television industry to cooperate with the English teach¬ ing profession in raising standards of production and improv¬ ing aesthetic and intellectual appreciation of television. PLACEMENT PERSONNEL AVAILABLE (For information, write Miss Julie Hunt, Placement Service, at the NAEB office in Washington.) March I Production manager, 37, male. Experience: 4 years ETV experience, 4 years commercial, 2 years FM radio. Desires to be located (a) with TV station or production unit affiliated or near college or university ... to work and continue education toward MA; (b) East/West Coast or peninsular Florida, interested in P-D position working with new teachers. Salary open; will consider other locations. March 2 Experience: 8 years producer, director, writer and art director for commercial (public affairs) and educa¬ tional (open and closed circuit) television; 4 years col¬ lege level teaching (broadcast preparation curriculum and ITV techniques). B.F.A. (industrial design), M.A. (communications, R/TV). Interested in responsible de¬ velopmental or administrative position in educational communications, either on university or station staff. Not adverse to activities for both. Available late sum¬ mer, fall, 1964. Location open. Minimum salary: $10,000. March 3 Ambitious young man with many new ideas and a practical knowledge of ETV writing, production and di¬ rection, desires a growing position that will be a con¬ stant challenge to his abilities. B'.S. radio-TV, Ithaca College. Most desirable position would be one that would enable him to continue study for master's degree in the summer months. March 4 Planning, programing and management. Background includes teaching at all levels, university administration, television management, consultantships. Commercial and educational publication, freelanoe lecturing. Ph.D., male, 32, married. Northeast preferred. Present salary over $13,500. March 5 Married male, 30, with work beyond M.A., experience in various phases of ETV and radio, desires programing or produaer position. Primary interest lies in public af¬ fairs. Salary, location open. Available June I, 1964. March 6 ETV administrator/producer/director; 12 years ex¬ perience in commercial and educational TV, 8 years commercial radio. Produced series for NET and NITL; winner national awards. Now teaching in major univer¬ sity, seeks position in production/administration with MARCH 1964 3