Ballyhoo (Sep 7, 1956)

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ap — x * => FAMOUS PLIERS THEATRES) “gl ~ < 4 Py : ee ss poco “Pe iS > °, < ~ oe _ > a COMPILED AND EDITED BY DAN KRENDEL > “— Soe 4 SS mk VOL. 1 ~ NUMBER i 5 SELL AND pRorit SEPTEMBER 7, 1956 THE REWARD OF EFFORT l SERVE » sy a SHOWMANSHIP; I cantt think of anything as completely satisfying as having one's efforts unexpectedly rewarded, Recognition is the stuff of which ambition is fashioned ... and it works both ways, The ambitious man will spare no effort, will minimize every obstacle, will try every trick in the book and invent a few new ones, to gain that recognition, and the rewards both material and spiritual which accompany it. At a special sitting of our Awards Panel a total of five hundred dollars was distributed to twenty five managers ,.., men and women ,.. for their outstanding showmanship, To date, since the inception of our BALLYHOO, several thousands of dollars have been Similarly allocated, This is not actually a contest ... or if it’ is, then it certainly is the most novel in the history of our business, Each manager is actually in competition only with himself, and has only his own past record to beat, The judges make their selections on the basis of the content of each individual submission, and not in relation to other entries as is the case in the standard type of contest. There are no budgets and no limit on the amount of prize money, Your efforts as determined by your entry are the sole and deciding factor, The idea has finally begun to catch on, and the seed planted in these pages many months ago has blossomed to fruition, The quality of the entries improves with every judging, I have never seen Rube Bolstad our Veep and chairman of the Awards Committee so overwhelmingly enthused by the many evidences of individual effort and aliveness, and just plain terrific showmanship in fact, as he was at this last session, It's a great feeling to sit by and listen to our top execs give out with such honest and generous praise of jobs well done, where such praise is justly’and honestly deserved, It's a good sign and a symbol for our future, ip not Of the hundred-odd entries submitted twenty five were judged worthy of reward, and that's a pretty good record, You'll find the names of managers of large theatres and small theatres, in large cities and small towns from Halifax right across the country to Vancouver, in the prize list, I feel good about it, I know wetve finally found the pattern, Let's stay right on the beam, Let's all be winners, Let's’ all get our share of recognition, Let!s all of us be real showmen ... F.P, Showmen, DEK, FAMOUS PLAYERS CANADIAN CORPORATION 1200 ROYAL BANK BLDG., TORONTO