Ballyhoo (Sep 7, 1956)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Sep 7, 1956
Volume:
Ballyhoo (Sep 7, 1956) National
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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00.00 IN PRIZES These are our winners and they aré certainly deserving of our very sincere congratulations, Mr. Bolstad and the members of the Awards Committee thought so highly of the entries that I have been asked to reprint some of them in this issue ... even’ though they had been described’in detail in previous bulletins. That I shall do, with pleasure, In the meantime ,., I tips me topper to the following for a grand job of Showmanship, okoXoXeXoXo $50.00 Bill Burke of the Capitol in Brantford for his ingenuity in using his own dog to pack his theatre for three days with an ancient LASSIE pic, $35.00 « Zara Ellwood who parks her galoshes at the Capitol in St, Thomas, for one of the most comprehensive campaigns on MAN IN THE GRAY FLANNEL SUIT it has been my pleasure to see, $25.00 Len Bishop, maestro of Sheas in Toronto for his clever and novel use of Cardiac machines in connection with a press preview of MAN WHO KNEW TOO MUCH. $25.00 Hilary Howes head man of the Capitol in Halifax for a great job of selling on D-DAY SIXTH OF JUNE, $50.00 = Gordon Garson of the Fort in Fort William, and Frank Sabatini of the Lake in the same city split this down the middle for the truly amazing job they did in combining on a series of midweek childrens! shows in addition to regular Saturday matinees on which they also work together, $25.00 Claude Smith of the Paramount in Chilliwack for one of the finest promotions on the ELMER deal we have yet come across, $25.00 Jim Cameron, our old pal at the Capitol in Fort William, for his excellent ROCK 'N ROLL shows, as well as his excellent promotion of books of children's tickets, $20,00 Charlie Doctor, skipper of the Capitol in Vancouver for two outstanding selling jobs, MAN IN THE GRAY FLANNEL SUIT and THE KING AND I, $20.00 Ralph Mitcheltree of the Capitol in Calgary for an outstanding campaign on WEE GEORDIE, and his Satayem Junior Quarterback Club,