Ballyhoo (Sep 7, 1956)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Sep 7, 1956
Volume:
Ballyhoo (Sep 7, 1956) National
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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PRIZES ~ CONTINUED $20.00 Olga Frenette, the gal in the Soo, at the Orpheum that is for a really splendid selling job on both THE LEATHER SAINT, and ROCK AROUND THE CLOCK, $15,00 Jack Pyngente, the leather-jacket kid at the Green-Acres Drive In in Brandon, for a truly eye-catching, full-page newspaper co-op, and his ingenuity in saving lots of dough by repairing his own sump pump. $15.00 Otis Bowes of the Capitol in Moose Jaw for a really fine job of selling on MAN IN GRAY FLANNEL SUIT, $15.00 Bill Novak, skipper of the Capitol in Winnipeg for an amazingly complete promotional campaign on WEE GEORDIE, $15.00 Les Mitchell who hangs his hat at the Capitol in Welland, for a terrific news-~ paper co-op campaign on FLANNEL SUIT, $15.00 —Will Harper our book-ticket salesman at the Paramount in Kelowna for the clever manner in which he gets his customers’to return their covers for a weekly draw, Gives him a swell mailing list as well. $15.00 Michael Hall, Will's assistant in Kelowna, for a terrific job of organizing the ELMER deal while Will was on vacation, $15.00 Murra Summerville, newly appointed manager of the Algoma in the Soo, for a splendid job of selling MAN IN GRAY FLANNEL SUIT, while he was still at the Capitol in London, $15,00 ~ Vern Hudson of the Capitol in St. Kitts for an unusual and very novel personal endorsation type of newspaper ad which brought plenty of extra business on WEE GEORDIE, $15.00 ~ Fred Tickell, who calls the Roxy in Medicine Hat his home, for the clever manner in which he utilized newspaper space to call attention to his children's books of tickets ees and sold plenty of them, $15.00 = Freeman Skinner of the Paramount in Halifax for a truly excellent newspaper promotion and no-cost selling on THE PROUD ONES,