Ballyhoo (Sep 7, 1956)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Sep 7, 1956
Volume:
Ballyhoo (Sep 7, 1956) National
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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VACATION'S OVER Well guys, the vacation season!s practically over, and it's high time we settled down to some plain and fancy planning of Our Fall and Winter selling activities, It's never too early to begin, so how about RIGHT NOW? And remember ,.. your customers are back from their holidays too, so how about doing something to interest them in paying a visit to your theatre ... for EVERY change of program? That means the kids too ,.. and what have you done about pepping up your Saturday matinees so the kidstll beg their folks to let them go to the movies? : Don't wait for the first snow to fly fellows ... start laying’ your plans now, and back up those plans with some real action, It'll show in your results, believe me, eX eXoX—eXoXe TO HOLD OR NOT TO HOLD? That's quite a question, and sometimes you're the only one who can give us the answer, During this current quarter particularly, we have had a number of terrific attractions, most of them warranting extra playing time. I refer particularly to WEE GEORDIE, MAN WHO KNEW TOO MUCH, KING AND I etc. We at this end can watch the results of those theatres which wire in their receipts, but there are many who are not on our wire service, and we have no way of knowing how they!re doing until their box office statements come in ... and sometimes that's just a little too late, In one instance WEE GHORDIE in three days did nearly two weeks! normal business, but the manager didn!t say a word and let it get away. We booked it in a few weeks later for an additional two days, to equally good results, but still no word from Mr, Manager, The same thing happened in another situation, this time with MAN WHO KNEW TOO MUCH, Makes usS wonder at times what the manager's doing ... or thinking about, Fellows ... let's be sensible, Good product isn't quite as plentiful as it used to be, and we!ve got to get every single day of playing time out of every attraction, Certainly we have no business dissipating the really outstanding ones, YOU!RE the MANAGER of your theatre, How about managing it the way you would if you owned it, and had your ovyvn dough tied up in it? You know how an attraction is’doing before anyone else does ... so dontt keep secrets from us, If your business is so far above normal as to make a holdover practical, wire at once, or «+, we'll even forgive you if you phone, But, let us know and let's talk about it, huh? , Pe ee aaned eu eee this is your business, and your living we're talking about, Treat both gentl and they!11 in kind, Need I say more? 2 ie zi See apes