Ballyhoo (Feb 10, 1956)

Page scan 0003 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 10, 1956
Volume:
Ballyhoo (Feb 10, 1956) National
Leaf #:
0003
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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SHOWMANSHIP SWEEPSTAKES Wetve had two $100.00 winners in MOTION PICTURE EXHIBITOR!S Sweepstakes in the past few weeks ... Mike King of the Nortown in Toronto knocked off a C note for his Circus Clown deal ... and last week Bill Burke of the Capitol in Brantford got his second hundred dollar prize, for his Elmer Safety Parties. Congratulations Mike and Bill. We've also had a couple of runners-up, in the persons of Ivan Ackery who just missed top spot with his terrific selling job on PETE KELLY'S BLUES, and Les Mitchell of the Capitol in Welland who was named 4th runner-up for his fine DAM BUSTERS promotion. You know fellows ... if you don't submit entries you just cantt hope to win. Makes sense, huh? Bill Burke was the only one to think of sending details of his Elmer deal ia. I know of many other excellent Elmer selling jobs which might have wound up in the dough ... but ... the guys on EXHIBITOR just aren't mind readers, and have no way of knowing what you did, if you don't tell them. Their offer of $100.00 a week still goes ... so how about going after some of that easy dough? I've seen some of your stuff, and I'm sure it's good enough to win ,.. BUT again, it's up to you to tell them about it, Of course if you just don't have any use for that hundred ... well, let's leave it at that, huh? eXeXeXeoXoXe THAT'S REALLY SELLING Les Mitchell, skipper of the Capitol in Welland is in a pretty rough spot ... needs every single buck he can possibly attract into the old box-office, just to stay alive. Les doesn't sit around and wait for pennies from heaven ... He goes after them. For several years now we've been getting two or three morning rentals during Christmas week ... for Santa parties for children of employees of local plants. -Les has done something I haven't seen before ... He has contacted the plants, and already has FOUR rentals lined up for NEXT CHRISTMAS, and they are signed, sealed and delivered, and I mean covered by our regular rental contracts. Too far ahead to worry about it ...? Not on your life. He's sure of these now, and is going after others. Nice going Les ... and how about the rest of you guys? eXeXe XXX, STAPLING LETTERS Puleese fellows ... DON'T staple your material ... use a clip instead. Of course that goes for our various departments in the office too ... especially when they staple several unrelated letters together, and we break all our nails trying to get them apart. Have a heart guys ... and gals, Staples have their place ... but so have paper clips,