Ballyhoo (Feb 10, 1956)

Page scan 0004 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 10, 1956
Volume:
Ballyhoo (Feb 10, 1956) National
Leaf #:
0004
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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ACK'S PERSONALITY PARADE You may recall reading in one of our Blitz bulletins about Ivan Ackery's Friday night Personality Parades .., As a matter of fact, Ack won a prize at the time, for the manner in which he organized this deal. We now have the practical results, and I can tell you that his Friday night business is nothing short of being sensational, It took a-lot of work, and a lot of organization, but the deal paid off ... and good. I wonder just how many other managers have done something about organizing a Personality Parade of their own ... or have I just been reporting all these money-making stunts for my own amusement? Briefly what Ivan does is this ... Hach Friday night a local, national or international personality is interviewed on the stage of the Orpheum ... Ack also produces a stage show consisting of local talent, and his customers eat it up. He plans well in advance, and so far has had as guests, a Barbershop Quartette ... an all-magic shaw ... a big Chinese show ... also outstanding night club personalities, T.V. and Radio stars, etc. etc. You have local personalities ... entertainers ... talent, in your town, What are you doing about it? You can do worse than take a leaf from Ack's book, and turn them into valuable box-office dollars, If you're not quite sure how to proceed, I'm sure a note to Ack will get you the information by return of mail. How about it guys? Se Se p28 er WHAT DO YOU KNOW ... Yes, what do you know about your projection equipment ...? and I don't suggest that you should be a practical technician, There have been a lot of changes in our equipment in the past three or four years. Have you kept up with them? Do you know what they are? Are you prepared to discuss them intelligently? Have you taken the trouble to find out? This is interesting ... In BOXOFFICH under date of November 26th, on page 19, appears a story headed, "' SuPTE Issues New Booklet on Projection Systems." It appears that the society has produced a booklet describing all the new methods of production and projection put into use during and since 1952. It covers 35 mm sound pictures, Cinerama, CinemaScope, VistaVision, Superscope and Todd-AO. It's free for the asking, and I wonder how many of you have taken the trouble to ask for it? I know Les Mitchell in Welland did ... I saw a copy on his desk. If you're interested, copies may be obtained from the SMPTE headquarters, 55 W 42nd St. in New York. Have you read your trade magazines lately?