Ballyhoo (Feb 10, 1956)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 10, 1956
Volume:
Ballyhoo (Feb 10, 1956) National
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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“ey NEVER SAY DIE Ralph Mitcheltree of the Capitol in Calgary had SINCERELY YOURS booked ... He was aware of the history of this feature, but didn't just sit back and cry about it ..., He went out and did a real selling job. In return for a display in his lobby, Ralph knocked off good mention on the Liberace show over the local T.V. paid for entirely by the local sponsors, Dad's Cookies and Calgary Packers, About $160.00 worth of time. Not bad, huh? In addition he arranged with the local Austin dealers to place a brand new model in front of the theatre, with a six~-sheet cut-out of Liberace sitting at the wheel, Attracted a lot of attention ... but, better still ... the dealer paid 50% of Ralph!s opening day newspaper ad, How do you do it boy? Just so's everybody would be happy ... Ralph also tied in with Motor Car Supply, sponsors of the Sunday Liberace show, and wound up with $150.00 worth of free spots. I'd say this was a swell selling job ,.. and even if Ralph wasn't too happy with the B,O. results, he at least has the satisfaction of knowing that it wasn't for lack of trying, Nice work Ralph ... keep your stuff comin! ... We like hearing from you. eXeXeXeXoXe HE ALSO SERVES ... WHO SAVES I should have said "She ..." Olga Frenette advises that she has now discontinued purchases of ice for her Coke head and. pre-cooler, and is making her own ice in the manner described in these pages some time ago. The only thing that puzzles me is why has it taken so long to get started? Saves her the cost of 25 pounds of ice daily. Olga has also made a deal with the new record bar in town, and in return for a double guest ticket they provide her with all the records she requires for intermissions, and before and after the show, Seems to me we used to do this as a policy many years ago ... How about the rest of you guys making a contact ... instead of paying for every change of records? oXeXeXo XoXo CONDOLENCES Our deepest sympathy to Bert Wiber on the recent passing of his father ,.. To Earl Harrington projectionist at the Royal in Woodstock who also lost his father ... and to Madeleine Curtis, assistant to Harl Scandrett at the Royal in Woodstock who lost her sister a few days ago. The thoughts of all the girls and boys in our Famous family are with you in your hour of sorrow.