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VADULT" ATTRACTIONS
This word of caution may only apply to Ontario, where all pics are labelled "adult" or "general" and those that fall into
the "adult" classification must be so advertised both in the newspapers and on the theatre front, according to a pattern prescribed by the Theatre Inspection Branch. Don't try to outsmart the department, fellows ... the few who have tried
were issued a strict warning, and a couple found themselves facing prosecution, "Silver" ain't kidding .., and his inspectors are on the watch for violators. If an attraction is labelled "adult" ... treat it as such, and follow the rules,
And ... THIS IS IMPORTANT. An "Adult" classification DOES NOT MEAN that the picture is restricted, and that children are not permitted to see it, The tag is for the guidance of the parents only, and you are not to deny the children admission, providing they come in during those hours permitted under the act.
As you know, a good many of our week-end pictures are classified "adul*" ... and we'd be in fine shape if we were to close our doors to the small fry. I know of one instance where a manager strictly refused to admit kids to his Saturday matinees, and his business dropped to nil. As a matter of fact, this is the only case I can recall where on one particular Saturday he didn't have A SINGLE CHILD in the theatre. Don't be like that, guys ... If the parents have no objections ... certainly you have no right to set yourself up as their censor. So follow this rule ... Unless a picture is definitely classified as RESTRICTED do not deny any child the right to see it ... providing of course, that you have properly advertised its "adult" classification.
Xe XXXL X, CANADIAN PICTURE PIONEERS
Fellows ... for those of you who are unaware of it, every member of our own Twenty Five Year Club is eligible for membership in the Canadian Picture Pioneers, an organization of showmen who have served in our industry for at least a quarter of a century.
The Pioneers do a lot of good work, details of which never hit the public press ... in fact, no one outside of the permanent directors of our Benevolent Fund actually know how, or to whom the funds are dispensed ... and that is as it should be,
Suffice it to say that many an old timer who has fallen on bad times has had his dignity and his morale restored through the fine undercover work of our Pioneers. The dues are very nominal, and there is a branch in every exchange centre across Canada. Wetre looking for new members, and if you qualify, we'd like to have you join our ranks.
If you can't get an application form locally ... a line to us will see one on the way to you toot sweet.