Ballyhoo (Feb 24, 1956)

Page scan 0009 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 24, 1956
Volume:
Ballyhoo (Feb 24, 1956) National
Leaf #:
0009
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

a CENTURY HAMILTON Mel Jolley sez that he doesn't care how many people stay home and watch T.V. ... on SUNDAY that is, and he even encouraged them to do so recently. Learning that Shirley Jones, one of the stars in CAROUSEL was to appear on Ed Sullivan's show, he tossed a few lines of type into his Saturday ad ... It read thusly ... "Watch the Ed Sullivan Show tomorrow night and see Shirley Jones star of CAROUSEL, which is coming soon to the Century." "It's better than a trailer" comments Mel, "And more people will see it." Makes sense, oXe Xe 2, S227) PARAMOUNT KENORA When Jerry Duggan was playing HANSEL AND GRETEL he did a selling job on the schools in the neighbouring community of Keewatin ... three miles from Kenora and arranged for them to charter four special busses one afternoon to transport the small fry to his theatre. Didn't hurt his results, believe me. -X.X.X.X, SHEAS TORONTO Len Bishop is a ver-r-r-y modest sort of guy ... just hates to appear in public ... unless one twists his wrist, just a little that is. Kidding aside, Len is in pretty solid with the local newspaper and radio fraternity, and when they can do him a good turn they do. Recently, a local department store name of Simpson's conducted a Home-makers Show ... every day for two weeks. To each session were invited local celebs, who acted as a panel, and the whole deal was carried over the air-waves ... Len was invited to participate on one of these panels, and I have a photo before me showing our genial Leonard, and in pretty good company too ... I recognize Alex Barris, local newspaper columnist, Dr. Alan Secord, and Joan Fairfax, T.V. favourite. Since the panelists are permitted to discourse on any subject they choose, Len just managed to hog about ten minutes to talk about PICNIC, one of his upcoming attractions, He got away with it until he started quoting admission prices and schedules ... That's what I call good personal P.R., and that means naturally good P.R. for your theatre. +X.X.X.X, ORPHEUM SOO Olga Frenette reports that they finally landed a winner in their weekly Foto-Nite, and one of the customers wound up with a cool thousand bucks. Olga really cashed in on this .., and through her connections (?) got herself some terrific publicity over all three local radio stations, on both sides of the river. She has also arranged to appear with the winner on the "Woman's World" program on the local T.V. and you may be sure there will be frequent references to ORPHEUM and the current attractions,