Ballyhoo (Mar 23, 1956)

Record Details:

Title:
Ballyhoo
Date:
Mar 23, 1956
Volume:
Ballyhoo (Mar 23, 1956) National
Leaf #:
0000
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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x > ame : x zz AN OUS PLAYERS THEATRES K VE. VOL, 1 NO. 4 7” SELL AND PROF\" aa Yi fy ‘4 SHOWMANSHIP, K MARCH 23, 1956 TWELVE THINGS TO REMEMBER I have a note from Rube Bolstad on my desk ... a short, terse note virtually loaded with verbal dynamite, In it he simply lists twelve things for the aspiring, or successful executive to mull over ... digest carefully ... and REMEMBER. This note has didn't know quite how to treat the contents. lain on my desk for many weeks, I simply Each of the twelve points is potent enough to justify a full-scale editorial ... and yet, taken separately, So ... I've decided to exactly as they were given to me, eee 2. The By Lhe Lh. The 5. The 6. The on Dhie 8. The 9. The 10, The 11. The 12. The the over-all implication may become lost. list the twelve points for you to remember Here they are, value of time, success of perseverance, pleasure of working. dignity of simplicity. worth of character. influence of example. power of kindness, obligation of duty. wisdom of economy. virtue of patience, improvement of talent. joy of originating. There you have the philosophy of the ages condensed into twelve simple statements. Mr, Bolstad suggests that we remember these twelve points ... I don't think remembering is quite enough. I think that we should incorporate each and every one of them into our everyday living ... integrate them into our normal thought patterns ,., make them a part of our very being, and translate the mental processes which must result, into physical action, If ever a handbook is published as a guide to executive success, here you have the twelve chapter headings, If you prove an apt scholar, and not just a surface-skimmer ... then, brother, the world can truly be your oyster, Now ,.. take anothér glance, read those twelve points again ... and remember ... they are TWELVE THINGS TO REMEMBER. FAMOUS PLAYERS CANADIAN CORPORATION Wetay D.E.K. 1200 ROYAL BANK BLDG., TORONTO COMPILED AND EDITED BY DAN KRENDEL << ———S S338