Ballyhoo (Mar 23, 1956)

Page scan 0009 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 23, 1956
Volume:
Ballyhoo (Mar 23, 1956) National
Leaf #:
0009
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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ON THE BEAM JOHNNY TOMLIN of the Noranda in the town of the same name isn't adverse to picking up a few extra bucks for his theatre. Johnny heard that the local music society was looking for a spot to put on a one hour show ... contacted them and wound up with a deal, He let them use his theatre from 5 to 6 one evening, for a rental of $35.00. Found money sez John ... and I agree, RALPH MITCHELTREE who hangs his hat in the Capitol out Calgary way boosted his confection sales during the Lenten season ... by just using his head. Ralph arranged with the local Planter's man to decorate his confection bar, featuring nut products ... at no cost to the theatre, and reports that the results were more than gratifying, as invariably people who give up sweets for Lent will eat nuts as a substitute. All you gotta do is think, fellows .,. Just exercise that old noggin of yours once in a while, JACK BRIDGES, skipper of the Victory in Timmins reports that he has succeeded in selling the second largest mine in that area the McIntyre-Porcupine mine on the use of theatre tickets in their safety award deal, The idea is that the management awards these tickets to workers for so many hours, or days of accidentfree work. It goes over big. As a starter, the mine purchased 100 books of 80¢ tickets, and Jack has already placed an order with our ticket department for 1,000 hard tickets to be used for this purpose. Jack also has the Paymaster mine on the hook, and they're to let him know within a few days what their initial order will be. It's all found money fellows ... and it doesn't have to be a mine. Go after the bigger industries in your town ... stores, merchants, filling stations, everybody. You can work out a deal to fit in with their requirements. If You're not quite sure how to go about it ... a note to Dick Geering will set you on the right track, FRED TICKELL of the Monarch in Medicine Hat is surprised that we make such a fuss over some of the boys who have shown us how to cut down on their carbon costs, Just to make sure of his facts, Fred took a trip to his projection booth and checked with his boys. Seems that for over four Weems now they've been burning their carbons down to between 14 and 12 inches ... and think nothing of i%. How do they do it? It's ane simple, They use copper couplings which are available from General Theatre Supply at about a nickle each, and can be used over and over dozens of times; The rest of the procedure is exactly as had been explained in these pages several times in the past. Do YOU save money on carbons? You should. you know ... and it's very, ver-r-r-y simple. All you need is the will to try it.