Ballyhoo (Mar 23, 1956)

Page scan 00012 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 23, 1956
Volume:
Ballyhoo (Mar 23, 1956) National
Leaf #:
00012
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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ORPHEUM ~ VANCOUVER Ack has his troubles ... The Rock 'N Roll craze has really taken hold in Vancouver, and all the deejays, record companies etc, are renting halls all over the place and jamming them with kids ,.. which means that the theatres aren't, "Nuff of this nonesense," sez Ack ... contacted a couple of his disc jock pals and made a deal, He offered them his stage for one hour on Saturday morning, for a Jam Session, and they really went for it. As a matter of fact the radio station went for a thirty inch ad in the daily, and plugged this deal for one full week in advance, on their very popular teenagers program, Aside from the manager going slightly nuts, it's a cinch, reports Ack, All that happens is the deejay sits in the middle of the stage and spins discs ... and a group of Alligators from a local dancing school indulge in some plain and fancy jitterbugging. The rest of the audience simply has a good time. R.C.A, Victor kicked in 100 records, a footwear company contributed summer shoes, and a miscellany of lipsticks, cosmetics etc. in addition to a six foot long birthday cake helped keep the gang happy. Ack warns that the best time to do this show is about an hour before regular starting time on a Saturday matinee .,, and he oughta know. He jammed 1900 teeners into his auditorium, and the old B.O. really jingled. We've mentioned these Rock !N Roll shows of Ack's before, Just out of curiosity ... HAVE YOU TRInD ONE YET? oXeXeXe-X.Xe PARAMOUNT PEHTERBORO Art Cauley spotted a local couple in one of his newsreels .., honeymooning at Niagara Falls, and did a little P.R. job on it. He invited the families of both to see their kids, and they did the rest ... really talked it up. Could have sold some tickets. For TROUBLE WITH HARRY, Art dug out his Little Theatre group and Summer Theatre mailing lists and did a personal phone call deal to all the women on the lists. When he played ULYSSES, he contacted every English and History teacher in the local schools through a personal mailing, and followed up with phone calls, All public schools co-operated by posting displays on their bulletin boards, oXeXe-X,Xe BELLE BELLEVILLE For his date on GOOD MORNING MISS DOVE, George Forhan sent a personal endorsation letter to 350 teachers in Belleville and district. In addition he still makes use of several permanent window locations in the down town section of Belleville,