Ballyhoo (Apr 6, 1956)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 6, 1956
Volume:
Ballyhoo (Apr 6, 1956) National
Leaf #:
0000
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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om => Finis PERO TN ag fer? | SERVE . SA J ety shiOW MANSHIP; VOL, 1 NO. 5 Eee SELL AND pRorit WW APRIL 6, 1956 GO TO THE ANT ... . 4 Coe yi; COMPILED AND EDITED BY DAN KRENDEL All of us have at one time or another riffed through the pages of our Bible to a favourite passage or story. One of the portions which used to cause me untold grief, when as a youngster I had to translate word by word from the original Hebrew text, was the Proverbs of Solomon, In later years, as often happens, I became very fond of King Solomon!s witty admonitions, One of my favorite proverbs, and one which bears repetition, is this one. "Go to the ant thou sluggard; consider her ways and be wise; which, having no guide, overseer or ruler, provideth her meat in the summer and gathereth her food in the harvest." I guess times haven't changed so much. Seems that even away back when King Solomon was puilding his temple he had to continually exhort his workers to carry their fair share of the load, and not try to shift responsibility to somebody else's shoulders. Thousands of years later we see the same situation in a civilization which has, we are taught, made such tremendous forward strides since those almost forgotten biblical days. Have you ever watched an ant!s antics? It'll bet you've never caught one sitting still. They're forever on the move .o-» always doing something ... building their shelter ... stocking it with food ... providing for their future. They carry many times their own weight, and they carry their loads alone, The ant is considered to be the most industrious of God's creatures, Okay, so now you have it, and you know what!s coming ... We can do a lot worse than follow the example of the lowly ant. In the daily rush and pressure and competition of earning our livelihood we sometimes are apt to shirk just a little, of course ~our duties and our responsibilities ... both to ourselves and to our employers. We often are tempted to put off till tomorrow what we knew darn well should be done today ... We try to shift our load to other shoulders, bowed low with loads of their own. Maybe all that is only human, and in line with the progress civilization has made, But ... our daily bread still tastes sweeter when spiced with the sweat of our brows ... so, let!s take another gander at that ant ... and let's learn the lesson King Solomon tried to teach so many, many years ago. D.E.K. FAMOUS PLAYERS CANADIAN CORPORATION ey 1200 ROYAL BANK BLDG., TORONTO