Ballyhoo (Apr 20, 1956)

Record Details:

Title:
Ballyhoo
Date:
Apr 20, 1956
Volume:
Ballyhoo (Apr 20, 1956) National
Leaf #:
0000
Language:
English
Collection:
Global Cinema, Canada, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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VOL. 1 NO. 6 w % * = FANGS PLAYERS m1 Z F zt SELL AND PROF\ Va with APRIL 20, 1956 INVENIEMUS VIAM AUT FACIEMUS On entering the campus of the University of Pennsylvania, one must pass through a very imposing, wrought iron set of gates, the university's memorial gate, surmounted by the inscription which so intrigued me that I felt compelled to use it as our heading for this week!s front page message. To the uninitiated it is nothing but a mumbo-jumbo of meaningless hieroglyphics dreamed up by some obscure scholar to further confuse the already confused flock of new freshmen who make their initial appearance in the Fall of each year. As they pursue their educational careers, year after year the words take . On new meaning, become engraved on their minds, and pass into the realm of sentiment and tradition, Inveniemus Viam Aut Faciemus WE SHALL FIND A WAY OR WE SHALL MAKE ONE. The full impact of this message can only be felt if one has a genuine desire to avoid the pitfalls of voluntary stagnation, To train his sights on the distant horizon ... to keep groping and searching ... to carve for himself, with his own two hands and the brains he was born with the kind of a future he had visualized and dreamed about in the years long gone by when he first planted one foot firmly on the ladder of endeavour, and began his long, oftimes tortuous climb to accomplishment and success, We who are in this business of catering to public tastes, and entirely dependent on public approbation of our efforts for our livelihood and business success, MUST find a way ... or failing that, we MUST MAKE A WAY to assure the perpetuity of our business, and our own future as-a very personal part of that business, We must seek ,.. we must search ,,. we must continually exert every effort to that end. We must never allow ourselves to stand still, for that is simply the beginning of an unhappy ending. INVENIEMUS VIAM AUT FACIEMUS WE SHALL FIND A WAY OR WE SHALL MAKE ONE. Let us adopt that slogan as our battle cry ... We can do worse than be guided by the wisdom of that philosophy. D.E.K. FAMOUS PLAYERS CANADIAN CORPORATION ae 1200 ROYAL BANK BLDG., TORONTO COMPILED AND EDITED BY "A DAN KRENDEL SHOWMANSHIP;