Ballyhoo (Apr 20, 1956)

Record Details:

Title:
Ballyhoo
Date:
Apr 20, 1956
Volume:
Ballyhoo (Apr 20, 1956) National
Leaf #:
0004
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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REPLACING AN EMPLOYEE Have you ever tried to determine ... on a statistical basis ... the cost of replacing an old employee? Try it sometime ... you may get somewhat of a shock, Even if it doesn't cost you any more salarywise, have you thought how much time you will have to spend training the newcomer until he or she reaches the stage of perfection which had been attained by their predecessor? Have you thought how many applicants you may have to go through and train before you find the right one? Have you seriously considered that it is entirely likely that several may try and reject the job after a few days, weeks or months? Have you studied the effect of such moves on the rest of the gang in your theatre? It's really’an interesting subject guys ... and worthy of some serious thought. It is particularly timely in view of the very unbalanced turnover in staffs during the past few years, I don't mean to imply that the high percentage of turnover is entirely within your control ... but I do know of instances where an old, and oftimes valued employee has left because of the manager's lack of interest and understanding. I also know how difficult it has been to find suitable replacements. Do yourself a favour, will you? Show a little interest in the members of your staff ... even to the point of personally pointing out shortcomings in their approach to the important subject of service. A pat on the back for a job well done helps too. A staff is no better, no worse tha, the manager whose behaviour it tries to emulate, Make your staff proud of you, as their boss ... and I'm sure you'll have no cause to be anything but proud of them. And ... you'll hang on to them longer too. oXeXaXeXe CONGRATULATIONS BARBARA Barbara Blakie, Al Troyer's Girl Friday is walking around with her head in the clouds these days. She has just become engaged to a personable young fellow ... Denis Erwin ... a former technical engineer with the Ontario Hydro, and presently a member of their head office staff in Toronto. Barb and Denis are a happy couple’these days ... and so are we in head office who know Barb Blakie. The very best wishes of everybody in this corner go to the future Mr, and Mrs. Denis Erwin. The wedding date ... September 29th. oXoXeXs.Xe Ke MORE CONGRATS Brother ... how the years fly. I have just been informed that our own Tommy Callendar and his charming frau Dorothy will be celebrating their Silver ‘nniversary, comes April 25th. Congratulations Tommy and Dorothy ... and may we all be around when the fiftieth rolls around.