Ballyhoo (Apr 20, 1956)

Page scan 0005 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 20, 1956
Volume:
Ballyhoo (Apr 20, 1956) National
Leaf #:
0005
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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MORE FAMILY NEWS Well now... so our old pal Kevin ... Fitzgibbons that is, and his charming wife Kathleen are parents, and will soon know what it's like to try and get a baby-sitter when they want to kick up their heels some evening. The little newcomer, a young miss ... name of Kathleen Theresea, born on April 12th at St. Michael's Hospital in Toronto. Congratulations Kevin and Kathleen ... and welcome to the youngster, We know that the years ahead will hold nothing but happiness for all of you. eXeXoXeoXe 40 YEARS MARRIED Just heard via the ever-busy grapevine that Fred Masters ... without whose help these bulletins could never get out as fast as they do ... and his wife Gladys will be celebrating their 40th wedding anniversary on April 24th. Wow ... forty years. Congratulations folks. The Masters were married in Portsmouth England, and have two sons and five grandchildren of whom they are mighty proud. Hope we're around when you celebrate your fiftieth Fred, oX,-XsXeX. NOTE FROM T.C.L. I see copy of a memo which went out to all theatres a couple of days ago ... It's about a couple of new lines fellows ... don't just pass it off lightly and forget all about it. I heard of one guy who when asked what he was doing about promoting them, said 'T have enough trouble moving my present lines ... why bother with new items ...! Wonder if he'd say that if he was running his own business, The items I'm referring to are of course CHARMS ... and BONNY DOON GELLOS. On the Charms you knock off a 30% profit ... on the Bonny Doons, 40%. Think it's worthwhile pushing them? Take a good look at your over all operating figures once again guys ... Subtract your confections profit ... then see how happy you can get, Let!s not overlook a single item of profit, eh guys? Start pushing those Charms ... and especially the new BONNY DOONS right away. oXeXe-XeXo MAILING C STS In spite of all instructions to the contrary, some guys are still sending in scrap books, photos, tear sheets etc, by first class mail ... and in many instances only affix sufficient postage to take care of second class matter, Wetre getting a little fed up with having to pay your postage for you fellows ... Be a little more careful wi’l you? Make sure that second class matter goes SECOND CLASS ,.. and make sure that enough postage is affixed, huh?