Ballyhoo (Apr 20, 1956)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to with your comments.

We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

FREE GIVE-AWAYS When you have a special "free" deal for the kids, what do you do about it? Toss it at them as a surprise package at the Saturday matinee? That's fine, and they probably appreciate your thought fulness, But it doesn't help you get those empty seats filled, does it? Advertise your special deals guys ... well in advance ... just as you do any 'special! event, Advertise it well in your newspaper space ... on your theatre front ... from your stage at the matinee immediately preceding the special one. Tell the kids what you're going to give them ... glamourize it ... dress it up. Kids love surprises ... especially if they know about them ahead of time. Don!t keep them in the dark ... Tell them about it, and encourage them to tell their friends. If you ain't kidding tem they'll be there ... and they'11 be on the look-out for more such deals IN YOUR THEATRE, Let's do this right ... Let's start doing it now, and not just talk about it when our regional meetings roll around again, huh? Rese soeso2s ese THOSE STUDENT PRICES AGAIN Remember at our last series of meetings when we decided to make student cards acceptable the year round ,,. Saturdays, holidays and any time they were presented? What have you done to tell the card holders about it, eh? Or haven!t you said anything, and just let them find out by sheer accident? It ain't funny guys, and I know several managers who so far have managed to keep it a deep dark secret. Get wise guys ... we need that student business, and the only way we'll get the teeners in is by encouraging their attendance and making them welcome. Some theatres do a whale of a student business ... others ... well, you'd think the theatre was under strict quarantine, the way the kids avoid it. What category is yours in fella? And ... what are you doing about it? et ent ete ccesce HOW ABOUT YOUR 'TEENERS!? So far only two of our men ... Al Hartshorn in Oshawa and Jimmy Gameron in Fort William have taken the trouble to organize and develop Teeners! Advisory Councils in their respective Caves) terene If I haven't been able o stir up a little interest in this very vital subject with my accounts of Al's and Jim's activities so far, I suppose it's pretty hopeless to expect any action now ... It's really a shame, as ‘ere was a challenge to test your skill and down-to-earth showmanship ... with potential benefits far and beyond even your fondest expectations ... and you simply ignored it, Well ... I guess it's easier that way, Keep me informed, Oshawa and Fort William. At this end we!re really interested,