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When you have a special "free" deal for the kids, what do you do
about it? Toss it at them as a surprise package at the Saturday
matinee? That's fine, and they probably appreciate your thought
fulness, But it doesn't help you get those empty seats filled, does it?
Advertise your special deals guys ... well in advance ... just as you do any 'special! event, Advertise it well in your newspaper space ... on your theatre front ... from your stage at the matinee immediately preceding the special one. Tell the kids what you're going to give them ... glamourize it ... dress it up.
Kids love surprises ... especially if they know about them ahead of time. Don!t keep them in the dark ... Tell them about it, and encourage them to tell their friends. If you ain't kidding tem they'll be there ... and they'11 be on the look-out for more such deals IN YOUR THEATRE, Let's do this right ... Let's start doing it now, and not just talk about it when our regional meetings roll around again, huh?
Rese soeso2s ese THOSE STUDENT PRICES AGAIN
Remember at our last series of meetings when we decided to make student cards acceptable the year round ,,. Saturdays, holidays and any time they were presented?
What have you done to tell the card holders about it, eh? Or haven!t you said anything, and just let them find out by sheer accident? It ain't funny guys, and I know several managers who so far have managed to keep it a deep dark secret.
Get wise guys ... we need that student business, and the only way we'll get the teeners in is by encouraging their attendance and making them welcome. Some theatres do a whale of a student business ... others ... well, you'd think the theatre was under strict quarantine, the way the kids avoid it. What category is yours in fella? And ... what are you doing about it?
et ent ete ccesce HOW ABOUT YOUR 'TEENERS!?
So far only two of our men ... Al Hartshorn in Oshawa and Jimmy Gameron in Fort William have taken the trouble to organize and develop Teeners! Advisory Councils in their respective Caves) terene
If I haven't been able o stir up a little interest in this very vital subject with my accounts of Al's and Jim's activities so far, I suppose it's pretty hopeless to expect any action now ... It's really a shame, as ‘ere was a challenge to test your skill and down-to-earth showmanship ... with potential benefits far and beyond even your fondest expectations ... and you simply ignored it,
Well ... I guess it's easier that way, Keep me informed, Oshawa and Fort William. At this end we!re really interested,