Ballyhoo (Apr 20, 1956)

Page scan 00011 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 20, 1956
Volume:
Ballyhoo (Apr 20, 1956) National
Leaf #:
00011
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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OUR DRUMBEATERS (SOME OF 'EM) IN ACTION ORPHEUM VANCOUVER To get ANYTHING GOES off the ground, Ack did a little scurrying around, and wound up with one of his usually good, full-page merchant co-ops, Following through on the Lustre-Creme tie-up arranged by Bert Brown in Toronto, Ack wound up with no fewer than 35 local drug stores, each of which carried window and counter displays. Local radio stations came through with plenty of free plugs playing up the shampoo and ANYTHING GOES, An excellent deal was made with the agency handling a new loaf called Donald Duck Bread ... A Duck cartoon show was held on both Good Friday and Saturday. To publicize this, the bread company bought and paid for 65 one-minute spots over the three Vancouver stations, And get this ... the bakers also provided two T.V. sets for use as prizes. This week's Friday night Personality Parade again proved &@ natural house filler, This time Ack used an old time Vaudeville comedian who really stopped the show. For his next parade, Ack plans to feature the "B.C. Humour Society" ... with prizes for the funniest story teller in the province, It really can be done, fellows ... in YOUR theatre .,.. if YOU honestly want to go after this kind of business, Ack does, Ae neo sn 280280 PARAMOUNT MONCTON Murray Lynch reports that he has just completed his arrangements for a series of ELMER parties. The Moncton Film Committee is completely with him in this endeavour, and through their efforts several interviews were arranged over both radio and T.V. They also bought extra radio time to list features coming to the theatre, and boost the sale of books of tickets, All Home and School executives were tied into the deal, and the I,0,D.E. membership also convinced of its worthiness, The first party got away to a grand start, to a full house, T.C.L. as usual kicked in a bicycle, and Murray promoted a few Golden story books, play books and records from the local news dealer, for use as weekly prizes. oXeX.XeXsXo ORPHEUM PRINCE ALBERT For his TO CATCH A THIEF date, Jack Mahon procured a sheet of fifty Monacan stamps which he used to excellent advantage for advance display purposes in his lobby ... That's taking advantage of current headlines, A few days before he opened with AFRICAN LION, one of the touring Audubon shows played the Orpheum. 600 youngsters were in attendance, and Jack made sure that the advance trailer on his feature was the first item on the program, The narrator of the show also plugged AFRICAN LION,