We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
CAPITOL BRANTFORD
When Bill Burke rolls up his sleevés ... plans a campaign and really follows through, well man ... we know we're in for a real treat. Just one trouble ... we don't hear from our Willie quite as often as we'd like, Not like the days, not too far in the past, when’ we used’ to get a packed scrap book from him each and every week, Well ... let's see what he's come up with this time.
Bill had LONE RANGER booked, and knowing that Jay Silverheels who plays Tonto in the pic is a former Brantford lad, went to work on that angle .,. and what an angle, The final result, a JAY SILVERHEELS NIGHT at the Capitol ... but more of that later.
Willie contacted Silverheel'!s relatives now living on the Six Nations! Reserve near Brantford, who promised him their complete cooperation. His first step was the organization of a’ Tonto Fan Club, one month in advance of the pic's opening, Membership cards were printed and distributed to every kid in town. Contacting Quinlan's Men's and Boy's store Bill was assured of their help, and as a result, for four Saturdays prior to opening they gave away two Lone Ranger gun and holster sets, or as an alternative, two Cowboy or Cowgirl outfits, This was handled on a lucky number basis. Besides plugging RANGER, this little gimmick built up his Satmats to their highest point in months, Quinlan's also set up an extremely smart Lone Ranger lobby display, and gave the picture their full Main Street window. In addition Quinlan's purchased $20.00 worth of book tickets which they gave away to kids visiting their store during the term of the picts run,
Next Bill contacted Silverheels in Hollywood and arranged for him to talk to his folks on opening night. Next a deal with the Bell Telephone Company, who seeing the value of the publicity agreed to carry the ball from there, They arranged a hook-up whereby the audience and the radio station could both pick up the two-way conversation, ‘This developed into a fantestically intricate deal ~.. but it worked.
On opening night, with a packed’ house in attendance, Bill placed the call through a local operator, It was immediately picked up through the p.,a, speakers and the audience heard every word,
They got a tremendous kick out of it ... and sez Willie, ‘with over 1600 people in the house, you could just about hear a pin drop ,..! The Bell people had everything worked out to the last detail, and were so fussy that they even made a special trip to the theatre to check on the colour of the stage drapes, to make sure’ that the coloured instrument they were using wouldn't clash ... and that's what I call being really fussy.
In addition to the phone gag, Bill organized a Six Nations beauty contest, to select the local Miss Six Nations, Fourteen Indian misses entered making a very striking picture on the stage, Judges were local womens! editors on the Hxpositor and C F PL. Three Westinghouse mantel radios were promoted as prizes, plus several pairs of hose for each girl, and a beautiful floral bouquet for the winner, The Six Nations Indian band, in full regalis appeared on the stage, along with two Indian dancers,