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CAPITOL NORTH BAY
Well «+e Our boy's come to life ... at least that's what two fairSized scrap books before me would indicate. His subject ... ROSE TATTOO ... and now let's glance inside the covers,
Bob had a quantity of small decals made up, in the shape of a rose, with ROSE TATTOO on the face of the rose, and !coming! soon, Capitol! on the petals, These were distributed to all the teenagers around town, and the gals promptly affixed them to their pedal extremities ... legs to you ... which certainly attracted a lot of attention around town, The staff members wore them on their necks .,, NECKS? .:. well, that's what the man says, for a week in advanee of opening. These decals were also used to decorate the Water glasses at several local restaurants.
Good windews were arranged with the Home Furnishing Co., Bannon Bros, Appliances ... Lovell's Music Store, Jackman Florist and the Freedman Furniture store.
Bob's cenfection bar was used to good advantage to pre-sell his ROSE TATTOO date, and his candy attendants wore the tattoo decals em both arms, An excellent lobby display emphasized the ‘best actress! angle. A giant ROSE TATTOO book was made up and carried around the main streets three days before opening.
Nerth Bay News Service bannered their trucks for one full week before opening and during the engagement. Palangio Motors placed a good 40 x 60 in their front window. The Singer Sewing Machine Company put in a good tAcademy Award! display in their Window ten days before the picture broke.
Bob arranged for a tea cup reader to be on hand in a special booth in the lobby during the Monday and Tuesday matinees of TATTOO. The local Red Rose Tea salesman provided tea bags which were used as a give-away in conjunction with the tea cup reading. The ladies really went for this deal ... and the matinee business on the two days really jumped. Even the tough Nugget reluctantly came through with a small story on the tea cup reader a couple of days in advance,
Bob hustled around and sold enough ads to make up a full ce-op page, headed ... "Your House Like ROSE TATTOO a Winner Through and Through", Excellent theatre copy dominated the page.
Well .., I suppose I should let it go at that, but I can't help but compare this with some of your past campaigns Robert ... Oh It'll do ,.. as a start ... but, come on boy ... Let's get the feel of some of that old Zing of yours, huh?
ake eee CAPITOL VICTORIA
Robbie Robertson reports a very effective tie-up with the General Mills people. The local representative arranged some excellent window displays using the giant standee of the Lone Ranger on Silver, surrounded by a display of their products, and with good theatre
art and copy dominating the display. Ten days in advance, an equally good display was placed in the lobby.