Ballyhoo (Apr 20, 1956)

Page scan 00018 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 20, 1956
Volume:
Ballyhoo (Apr 20, 1956) National
Leaf #:
00018
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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THE LAKEHEAD Have a note from Jimmy Cameron’touching on some of his activities at the Capitol in Fort William. His fashion show, a product of the Teeners! Advisory Council activities went over as anticipated, and aroused more interest in the area than has been evidenced in some time, In addition to everything else reported previously in these pages Jimmy was able to fastalk the Nu Fashion Beauty Salon to handle the hairstyling for the 25 models ... for free. James is always promoting something new ... and specializes in contests and gimmicks of a community nature. One of these is an annual Salute to Education art exhibit. This year he held his fourth one .., and a very successful one in cooperation with educational authorities in the district, The local daily ran a good pic of the exhibit. Following on the heels of the art exhibit came Jim's annual photographic art exhibit, which really went over with a great big bang. The U.S. trade journals have been picking this up each year, and have devoted pages and pages to the story. For my dough this is one of the finest bits of local P.R. I have come across, If you're interested for something of the sort in your locality, drop Jimmy a note, and I'm sure he!1l send you complete details. For many years Jim has tried to get the local clergy to go for a Holy Week noonday service in one of the Lakehead theatres. At long last his efforts have borne fruit, and this year the local Council of Clergy went for the idea and jammed the Capitol. The clergy were warm in their praise, and made announcements from the pulpits of their respective churches. More excellent P.R. Jim advises me also that Lloyd Palmer of the Colonial has come up with a stage show along lines similar to Ivan Ackery!s Rock 'N Roll deal in Vancouver, In this instance however the theme followed the Western Jamboree style of thing. This is a fine show Which features a local group of Western type musicians who present a half hour show every Thursday night. Apparently business has improved on this night, which just goes to prove again, that the public will buy a 'live! show in addition to the screen fare, So ... Who's next folks? Plenty of room left on the bandwagon, oXeXe-X.X-X. BELLE BELLEVILLE I'm glad to see that George still gets good scenes on all incoming attractions in his local daily. For his SINCERELY YOURS date, George followed the "See it and then judge" angle, and offered a refund to anyone who could honestly say they didn't like the show. No claimants, Local detachment of the Sea Cadets was invited to the opening performance of MAN WHO NEVER WAS ... The lads paraded to the theatre in dress uniform, and before entering, performed a routine drill, This received a brief mention in the following day's paper, Still covering the entire down town area with attractive ll x 14 frames ... Also six mounted 1-sheets on prominent corners,