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Ballyhoo (May 4, 1956)

Page scan 00013 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
May 4, 1956
Volume:
Ballyhoo (May 4, 1956) National
Leaf #:
00013
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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ORPHEUM S00 For her engagement of ROSE TATTOO, Olga promoted 200 Dale roses from the local Blossom Shop, which she handed out to the first 200 ladies attending her opening evening performance, This was well publinized by the flower shop over their daily radio program, and also in a fair-sized newspaper ad, crediting the theatre and pic. ‘Qlga arranged to borrow a half-ton truck, bannered it with good, eye-catching art and copy, and had it driven all over town and throughout the surrounding territory for one full week in advance of her showing, Virenese Ladies! Wear, one of the town's better stores, put in a full, prize-winning ladies! style window, literally loaded with stills and art, including a giant blow-up of Anna Magnani, The Lois Style Shop came through with a similar deal. Window displays were also arranged with the Blossom Shop, the new Record Bar and the James Street Furniture S*toreé«a WS OO featured the sound track recordings, with liberal theatre mention for one full week in advance, Olga arranged for a T.V. trailer to be flown in from New York, and the local’ station ran it on the Sunday night before opening .o.. at no cost. oXoXeXeXaro CAPITOL BRANDON Len Turoldo advisés that his ELMER shows weré so successful that he ran an extra one ,.. making it eleven in all, What I am particularly interested in is that each and every one was a complete sell out ... Take note some of you guys who play’to two or three hundred kids and think youlre doing a whale of a job. At the conclusion of the series, thé local daily carried good pictures and stories of the prize awards, Len!s interested in extra income, and has just completed arrangements with the local U.C.T. to present their annual Marble Derby Show on his stage, The theatre nets over $150,00 from this deal, and that ain't marbles ... ho hum, Len also has on his schedule a Pepsi show, with the drink firm buying out his entire house at .15¢ per seat for a Saturday morning bottle cap show. And how're the rest of you guys doin'? Huh? oXeaXeXeXoXo CAPITOL SUDBURY For his engagement of ANYTHING GOES, Jeff arranged a really terrific display in the front window of the Melody Music Store, The merchant kicked in good announcements on every one of his daily radio programs during the run, Similar window displays were placed in Kresges and other music stores in the city. In addition Jeff made good use of the Lustre-Creme promotion tying in all the drug stores in the city and surrounding area, if