Ballyhoo (May 25, 1956)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
May 25, 1956
Volume:
Ballyhoo (May 25, 1956) National
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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SPRING IS HERE? In our last issue I said something about May and’Spring ... and now I'm beginning to wonder what happened to it ... Spring, I mean, May IS here, and practically gone, and old Ma Nature is probably chuckling to herself at the double-cross she pulléd on us, Yes ... we even had snow in some spots a few days ago. “Looks like summer's going to hit us without any advance warning «ee. aS it did a couple of years ago. Hope wetre all ready for it, Let's just check, Have you started your Clean-Up campaign’ in and’ about your theatre? All the trash disposed of, and’ the out-of-the-way areas such as stage, basement, boiler room etc, spic and span? How about all those unsightly weeds which start climbing all over your outside walls at this time? A good weed-killer will soon take care of them ... and it's easier to do so now, before they get a real foot-hold. : Your cooling plant inspected and in operating condition? Have you checked the filters ,... gas ... controls? Now's the’time to do it ... not when the temperature hits the upper eighties. f Is there someone in your theatre competent to handle your plant’... and fully trained in its operation? Nowts the time to find out, And how about your heating plant? Hope you don't just’ ” let your fires die down and let it go at that until next fall ... Make sure that your grates are properly cleaned out 3.. also the filters, controls etc. properly cleaned and adjusted, And nowts’ the time to slap some paint or whitewash around your boiler room, Got your summer uniforms out? Cleaned, pressed and ready for sudden use? Not only are your ushers uncomfortable in heavy uniforms in the hot weather, but it has a psychological effect on your customers too, Make sure that youtre all set for summer, And of course you should have all your’"Cool" copy for front frames and displays ready for instant use, Last yearts marquee valences O.K, or will you need new ones? Now!ts the time Go decide .<. not in Juliy., Summer's on the way fellows ... let's be ready for it when it hits, A few minutes of your time now can save you hours and hours of grief and worry later, BE PREPARED, BOZO O2SC280 VACATION SCHEDULES Hardly seems possible, but it's time to start thinking of your staff vacations, As a good operator you will naturally want ‘to get by with a minimum of replacement during the slack season, ~ and now is the time to start planning and laying our schedules, and .e. don't forget to advise your queers manager well in advance when you're planning to take yours. Don't keep him in the dark until a.few days before you're ready to take off on that fishing trip or tour, huh? ;