Ballyhoo (May 25, 1956)

Page scan 0003 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
May 25, 1956
Volume:
Ballyhoo (May 25, 1956) National
Leaf #:
0003
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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HOW'RE YOUR BOOK TICKET SALES? We receive and print many suggestions for the sale of books of F.P, theatre tickets, I wonder how many of you try to follow up on them in your own particular towns? That's the object of this whole deal you know, George Davie of the Palace in Toronto is doing something a little out of the usual, which you can certainly duplicate in , your situation, It's a new angle and a new source of ticket sales, and it's good. As you know, the Bell Telephone Company is always in need of operators and office help, Sométimes they are really desperate and offer all kinds of inducements, George knows this, and called on the manager of the local office with an idea, He suggested that they encourage their employees to bring along a friend who possibly could be interested in the work, Every employee who brings in someone, whether suitable or not, receives a pair of tickets to a local F.P, theatre ... and, George sells them the tickets, Simple, huh? So far’he has sold over $200.00 worth of tickets, and they're still moving, This is as fine a deal as I've come across so far, You've got a telephone company in your town ,.. at least I hope you have, So ... how about it? They must be in the same spot, employee-wise as the Toronto offices, How about calling in on the manager after you've read this? Shouldn't be too tough to sell him, Let me know how you make out, huh? oXeKeXoXeXeo RALPH MITCHELTREE AIN'T SLEEPING I have a note from Ralph ... a guy who!s always on the bit ... and I like what he's doing, Maybe there's .a thought in it for some of the rest of you chaps, ; Ralph arranged to participate in a morning quiz show pro-=moted by local radio station ¢ F C N, Two teams of women appear on this show and compete for a night on the town, Ralph's share is two admissions to his theatre. On the one hour broadcast his theatre and attraction are mentioned four times ... at normal rates, $7.50 per spot, this would make a healthy $150.00 worth of advertising per week, which hé receives in return for the Oakleys, and that ain't bad, I'd say. In addition Ralph has arranged for the finalists at the conclusion of this thirteen week series to appear on his stage for the final stage of the competition, His only cost will be a bit of overtime for his projectionist and stage hand, This is one of the popular local programs and really draws, The show is broadcast from the theatre, and re-broadéast the following day, with generous theatre and attraction mention, Could be you can make a similar arrangement in your town? Remember .,. wetre not looking to paper our theatres, All it costs’ Ralph is ten single ducats per week, Sounds awfully good to me,