Ballyhoo (June 8, 1956)

Page scan 0004 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
June 8, 1956
Volume:
Ballyhoo (Jun 8, 1956) National
Leaf #:
0004
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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y POPCORN MERCHANDISING I have on my desk a four page bulletin over Jack Fitzgibbons! signature, copies of which have already gone forward to theatres serviced by all four branches of T.C.L. The boys have gone to a lot of trouble to design in great detail a popcorn sales campaign, in the nature of & theatre POPCORN WEEK .,, and if you follow the instructions in the bulletin ... you should be able to push tons of corn across those confection counters of yours, You can use two methods to get this started .., either by the use of United Nations flags, or through the medium of a cartoon coloring contest, Both have been proven, and both are effective, Take advantage of the package deal offered by T.C.L. This includes all necessary advertising ... 1,000 assorted cartoons, with more available as required ,.. and twelve swell prizes, If youtre a really smart operator it won't take too much effort on your part to tie this contest in with several of your merchants, and promote additional prizes as well, Climb on the popcorn bandwagon guys ... it means added profits for your theatre, There's even a handy order blank in the bulletin ... Fill it in today and rush to Jack, This is an important part of our business fellows ,.. and WE NEED THAT BUSINESS, oXeKoXeXeXe A LITTLE INGENUITY Alex Barclay, out in Trail, B.C, is always searching for new gimmicks and new effects on his confection bar, This time he turned his attention to the Cadet Orange Crush dispenser on his bar, and came up with a rather startling effect. He simply inverted the small top plastic cascading plate on the riser tube and discovered that by so doing much more colour was added to the usual drink’level in the bowl, and more of a true fountain effect was achieved, Can't guarantee that this will bring more customers into your theatre, guys ... but Alex found that more of his patrons were going for the Orange Crush ,.. and that was what he was after, : Itts little gimmicks like this that make our business so’ interesting ... if you on your part are interested in making it so. orXaXynXKerare CONGRATULATIONS DIANE Diane Gray, daughter’ of Norm and Pearl out in the Soo is a proud youngster these days, In competition with several hundred other students, Diane was successful in knocking off a’medal in an oratory contest conducted in the Soo public sthools., Mom and Pop are kinda proud of Diane!s achievement too, Diane's younger sister Pamela cheered so much that she landed in hospital, and came out minus her tonsils ... Well, that's the way it goes,