Ballyhoo (June 8, 1956)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
June 8, 1956
Volume:
Ballyhoo (Jun 8, 1956) National
Leaf #:
0007
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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REGENT ~ OSHAWA I have a report from Al Hartshorn on the closing meeting of his Teeners! Advisory Council ... and what a party it turned out to be, The kids can't wait for the Fall school term to begin, so they can get going again, The meeting was chaired by the Counsellor ... Al's wife Helen, and followed the established practice of an open discussion’ of product and the teeners! preferences in the way of screen enter-" tainment, Half a dozen trailers of upcoming attractions were shown, and in a few well chosen words, Helen gave a brief resume of WEDDING IN MONACO, and from the response, it would’ seem that the kids just can't wait for it to hit the Regent screen, This meeting was sponsored by Cole of California, and as an introduction to their portion of the program, a terrific 16mm short The History of Bathing Suits was loudly cheered by the gals. Following this, a ten minute break for refreshments, and then the Piece de Résistance .,. The Cole of California "Swim Suit Sweepstakes of 1956," This was what the gals had been waiting for ... 26 of the most glamorous bathing suits’ in the Cole line were modelled by half a dozen of the teeners .,. running from twelve to one hundred and thirty five bucks ... the suits, not the gals ... and what a hit they made ... and this time I mean both the suits and the babes, A running commentary by the counsellor gave details of each number, but I wonder who dreams up the names ...? Imagine bathing suits with the handle, 'Jezebel!' ,.. or, ‘Desert Intrigue! ... or how do you like 'Farouk's Fancy! or 'King Tut's Treasure! ,.. or maybe 'Pharaoh's Downfall ...! eh? The meeting wound up with a draw for several good prizes promoted by Al ... and the promise of the 350 and odd females that they will be on hand to usher in the first of the new series come next September, Several of the girls! mothers dropped in to see what this was all about, and were most enthusiastic’ about the whole deal ... Many offered their assistance in the Fall, The Times-Gazette even went so far as to publish’a 500 line picture of some of the gals modeling the suits, with ... and I like this .,. a covering story crediting the Regent, Reading about this makes it sound like a very soft deal ,.. but don't kid yourselves .., it takes a lot of planning and a lot of work ... but the results make up for everything. Our congratulations to Al and Helen for a terrific job, and the interest they have stirred up among the femme teenagers of their city, Thé end result must show up in the attendance figures at the theatre, oXoXKeXeXeXo STRAND TRAIL For his BILLY MITCHELL date, Alex Barclay made good use of the local R.C.A,F. cadets, who paraded the down town area on opening night before entering the theatre, and provided a guard of honour at each performance, Added a lot of colour to his engagement,