Ballyhoo (June 8, 1956)

Page scan 0009 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
June 8, 1956
Volume:
Ballyhoo (Jun 8, 1956) National
Leaf #:
0009
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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. CAPITOL EDMONTON Bert Wiber sends’ along details of his selling job on LITTLEST OUTLAW, and they!re good, Well in advance Bert made a deal with the Quaker Oats Company, for the redemption of two box tops from any of their products as a child admission to his theatre, The Quaker people printed 20,000 heralds which were distributed around the city, some 2,000 of them direct to the schools, and another 6,000 mailed to Rural routes through the post office, All the heralds naturally contained good reference to LITTLEST OUTLAW and the playdates, In addition to their heralds, the Quaker company ran a series of teaser ads in the local daily calling attention to their deal, In co-operation with the distributors of the product, several food markets included good copy in their own newspaper ads, Bert tells me that every single store in the city handling Quaker products put in giant product displays with very good theatre copy. Quaker's also produced a very colourful 'Stop-See! card with details of the ticket deal, which were hung on just about every door in the entire city and environs, They also brought in 9,000 Sport-car cards which they turned over to Bert, who in turn used them as a come--on for purchases of popcorn ,., and did he ever push tons and tons of corn out during the playdates, In conclusion, Bert mentions that this entire deal didn't cost the theatre a single penny’... Quaker's went for the whole tab, and that's what I like about it, You got LITTLEST OUTLAW booked, fella? “Doing anything about it? Bert certainly did ... and so can you ... IF YOU!RE INTERESTED, that is, oXaXsXoXeXo AR CAPITOL ~LONDON I have a note from Murray Summerville, showing how they cashed in on a local situation to help sell tickets, The Capitol was playing COURT JESTER, and the local Arena just happened to be playing a carnival, included in which were Hermine'ts Midgets .., and if you remember the Danny Kaye pic you must remember that these midgets played a very prominent part in it, : So oceo Murray arranged with the local radio boys to tape an interview with the midgets ..., and the London Free Press came through with a good three column pic as a news item, All you gotta do is be on the ball, guys .,,. There'!s something going on around you all the time which can’ be used to promote your business ... if youlll only look for’'it, Nice going Murray, ee ocnma ten cs CAPITOL REGINA Hillary Gunn did such a good ad-rance selling job on his date of I'LL CRY TOMORROW that the Leader-Post came through with an excellent editorial praising the picture and its sontribution to the cause of the A.A, organization, Very, very good,